VP of Marketing

| Remote
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Are you ready to lead at the intersection of technology and global communication? Smartling, a leader in using artificial intelligence to revolutionize translation and localization services, is seeking an experienced Vice President of Marketing with a track record of success to elevate our brand and drive growth. As a profitable, fast-growing company backed by the prestigious Battery Ventures, we're more than just a business; we're a purpose-driven team dedicated to breaking down language barriers worldwide. In this pivotal role, you’ll craft marketing strategies that not only highlight our innovative edge but also resonate with audiences across the globe. Join us on our quest to transform how the world’s leading brands create multilingual experiences their customers love. Reporting to the CEO, the VP of Marketing will be a critical part of the leadership team to define and execute the organization's growth strategy. 

You Will

  • Define, drive, and deliver marketing KPIs
  • Take responsibility for the annual marketing plan, strategy, and team
  • Lead marketing forecasting and planning to optimize conversions across all channels
  • Manage execution of plans across functions and teams as needed to meet business objectives and drive success stories
  • Prioritize goals and drive your team and agencies to get the job done
  • Ensure sufficient internal communication and awareness of programs with Product, Sales, and other teams
  • Develop and manage the marketing budget, and recommend appropriate marketing strategies and investments across all channels
  • Serve as a member of the Leadership team to help shape Smartling's vision, strategy and plans to maintain leadership in the localization industry
  • Stay ahead of industry trends, competitor activities, and customer preferences to inform marketing strategies and refine product positioning
  • Support Smartling’s HR and Recruiting functions by showcasing our company culture and forecasting hiring needs for the marketing department

You Have

  • Senior-level experience developing and achieving successful marketing strategies for a fast-growing innovative AI company
  • 5+ years in executive, managerial, or people leadership capacities, or equivalent entrepreneurship roles
  • A process-oriented and data-driven approach to building awareness and consideration at the top of the funnel and conversions throughout
  • Experience playing a key role in defining exceptional brands
  • Demonstrated ability in brand storytelling and messaging that shows the value of our platform, team, and customers
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Ability to maintain highly strategic thinking and thrive in a high-growth, entrepreneurial, and ambiguous environment
  • Clear, concise, and compelling communication (visual, verbal, and written) skills
  • Proven ability to lead through influence
  • Proven success in accelerating sales growth by supporting Sales and Engagement teams
  • Worked with agencies and providers and know how to complement internal and external capabilities
  • Bachelor’s degree in Marketing or related field

You are

  • A leader. Performance-driven, proactive, and will use excellent judgment when dealing with issues
  • A team player. Ability to work effectively and cross-functionally within all levels of management, both internally and externally
  • Results-driven. Center on professional and personal growth
  • An analytical thinker. “If there is a problem I have a solution” attitude
  • Strategic. Translates high-level strategies into practical implementation strategies
  • Detail-oriented. Supremely well organized with attention to detail

You Will Enjoy

  • Freedom 🏡 - we are remote first
  • Growth  - an opportunity to learn and advance your career
  • Wealth 💰 - we offer a competitive salary and 401(k) + company match
  • Wellness - medical, dental, and vision insurance for you and your family
  • Balance - flexible PTO + 11 holidays; generous parental leave
  • Culture 🤝- an energetic, value-driven, and fun culture and team spirit
  • Bonus - employee referral program and Apple equipment

We are currently accepting applications from candidates based in the Eastern Time zone. 

Smartling is proud to be an equal-opportunity employer. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, skills, and experiences.

We use the E-verify platform for work authorization verifications.

*To work from home, you must have a strong internet connection, a quiet space, and a professional (distraction and clutter-free) background.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • D3JSLibraries
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • Linkedin Sales NavigatorCRM
    • EquireCRM
    • ZoomInfoCRM
    • YeswareCRM



An Insider's view of Smartling

How would you describe the company’s work-life balance?

My managers and colleagues alike share immense respect for work/life boundaries. As part of a remote organization with teams across different time zones, trust and flexibility are the norm. And when it comes time for a vacation, I know that my team has processes in place to ensure I can truly log off!


Sr. Customer Success Manager

How do you collaborate with other teams in the company?

The great thing about collaboration at Smartling is that teams are really focused on outcomes and measured deliverables. This helps everyone know what they need to do to support one another and get positive results.


Associate Director, Language Services

What are some things you learned at the company?

I've learned so much at Smartling, but I would say learning about different technical integrations into complex tech stacks has been the most impactful. Having had a very basic understanding, this knowledge has been helpful in growing and closing opportunities! We have an amazing team of Solution Engineers who are always ready and willing to help.


Sr. Account Executive

How do you empower your team to be more creative?

Simply by focusing on outcomes over outputs. Defining a goal and giving each team member the autonomy to approach it in their own way encourages experimentation, taking risks, and thinking outside of the box.


Sr. Director, Product

How do you make yourself accessible to the rest of the team?

In our new remote work reality, I make sure to schedule regular check-ins with my team members. I also stay close to Slack where they can reach out at any point. Knowing when to switch from written communication to a call becomes also essential to avoid misunderstanding.


Senior Director, Language Services

What are Smartling Perks + Benefits

Open door policy
OKR operational model
Open office floor plan
Flexible work schedule
Remote work program
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K) matching
Company equity
Child Care & Parental Leave
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Professional Development
Job training & conferences
Promote from within
Paid industry certifications

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