Lead and scale FormAssembly's marketing function to drive revenue growth. Own demand generation, funnel optimization, brand and product positioning, content/PR, marketing operations, analytics, and go-to-market. Recruit and manage a high-performing team, oversee budget and tech stack, and partner cross-functionally with Sales, Product, and Customer Success to deliver measurable pipeline and ROI.
We’re looking for a strategic and data driven VP of Marketing to lead and scale the marketing function at FormAssembly. In this role, you’ll own the full marketing strategy, from brand to pipeline and play a critical part in accelerating revenue growth.
You’ll partner closely with Sales, Product, and Customer Success to deliver measurable impact, elevate our market presence, and position FormAssembly as the leader in secure data collection and workflow automation.
What You’ll DoDrive Growth & Pipeline
- Own marketing-sourced pipeline and revenue targets
- Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
- Optimize funnel performance and conversion rates
- Shape and elevate FormAssembly’s brand and positioning
- Oversee content, PR, and thought leadership strategies
- Ensure consistent, compelling messaging across all channels
Lead Product Marketing
- Define product positioning and differentiation
- Partner with Product and Sales on the go-to-market strategy
- Deliver high-impact sales enablement tools
Own Marketing Operations
- Build a data-driven marketing engine with clear KPIs
- Manage marketing tech stack, automation, and analytics
- Report on performance, ROI, and growth insights
Build & Lead a High-Performing Team
- Recruit, mentor, and scale a world-class marketing team
- Foster a culture of accountability, innovation, and collaboration
- Manage budget and resource allocation
Requirements
- 8-10+ years of marketing experience, with leadership in B2B SaaS
- Proven success in driving pipeline growth and revenue impact
- Deep expertise in demand generation, SEO/AEO, and digital marketing
- Strong experience with enterprise and mid-market audiences
- Exceptional leadership and cross-functional collaboration skills, with experience partnering closely with Sales leadership, Product leadership, Customer Success, executive teams, and private equity stakeholders
- Analytical mindset with a passion for data-driven decision-making, including experience managing funnel KPIs, marketing attribution, and forecasting
- Experience in compliance, data security, or workflow automation
- Background in scaling marketing teams in high-growth environments
- Experience with Salesforce
- Experience with go-to-market planning
- Available during Eastern Time business hours
Benefits
FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:
- Health benefits (health, dental, vision) for Team Members based in the United States
- Mental Health benefits with SpringHealth
- 401(k) with 4% company match
- Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
- 9 paid company holidays
- Flexible work schedule; work from anywhere!
- Generous Paid parental leave (up to 16 weeks)
- Charitable contribution match
- Budget for professional development
- Company provided Mac laptop
You'll be joining a talented and fun team, working together to build something great!
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