VP, Marketplace & Partnerships - Next Gen Commerce New Stream Media

Job Description:

The Marketplace & Partnerships division is responsible for all elements of strategic partnerships for the dentsu Media practice in the US. The team sits at the intersection of dentsu’s media agencies (Carat, iProspect and dentsuX), clients, investment, and activation communities, and Amplifi, the commercial innovation arm for dentsu. The team is responsible for translating the business needs of dentsu’s clients, the strategic and commercial imperatives of dentsu itself, as well as emergent and established trends across the industry and society into strategic, value-driven, and beneficial partnerships. They also set the strategic agenda for partnerships at dentsu in the marketplace, how that pertains to new business and in product/solution design within dentsu.

The VP will operate as a subject matter expert in our Next Gen Commerce offering, focusing on dentsu’s Retail Media Network (RMN) and enterprise media offerings. The core assignment of the role will be determining the partnership strategy for this area, negotiating, and delivering partnership agreements against objectives. The VP will partner closely with cross-functional teams, including media, analytics, creative, and consulting, to architect integrated solutions and accelerate client success, creating ‘win-win-win’ opportunities for all stakeholders involved.

This role is ideal for a seasoned leader with deep expertise in retail media, commerce strategy, and cross-practice orchestration—someone who thrives in a fast-paced, matrixed environment and is passionate about shaping the future of RMNs.

Key Responsibilities:

Strategic Leadership

• Own and lead a portfolio of relationships with partners in the market, distributing pertinent information to management where needed across dentsu stakeholders.
• Using market intelligence, client feedback, and collaboration across the core stakeholders (Amplifi, Investment & Activation, Agencies), to develop and execute a partnership strategy for the year.
• Partner with senior leadership to identify new partnership opportunities to strengthen relationships with key vendors, anticipating our business' critical needs.
• Be a leader and subject-matter expert in assigned specialism within the Partnership community while embracing cross-channel strategy and representing other channels in partnership discussions.
• Work closely with Investment & Activation teams and Amplifi to ensure partnership approach meets the needs of our clients and value extraction goals.
• Work cohesively across dentsu media to help drive aligned partnerships and go to market strategies across all aspects of NSM.
• Be seen as an integrator and problem solver both internally and externally driving partners and maintaining on-time engagement across several variables.
• Drive standards of excellence and consistency across the team, including reporting, ways of working, endeavor tracking, and partnership compliance.
• Support the development of key Partnership themes and lead in external communications in the markets (panels, PR, articles), particularly in areas of specialism.
• Liaise and partner with Product and Solutions organizations to facilitate partnership development and capability creation within dentsu.
• Provide consistent communication and organization of key partnership information to teams and management to capture all the nuanced details of these commercial agreements and keep on track for deal progression. Including saving key information for easy distribution across the organization.
• Participate in new business as subject-matter expert in specialism and/or Partnership leader on value proposition for potential clients via Next Gen Commerce.
• Support monetization strategy, go-to-market planning, and partner enablement.
• Support NSM’s non-endemic advertising footprint and assist in unlocking new revenue streams for retailers via partnerships.

Qualifications

• 8-10 years of experience in retail media, commerce strategy, or digital advertising.
• Proven record of accomplishment of leading large-scale initiatives and cross-functional teams.
• Deep understanding of RMNs, commerce media, and enterprise media buying.
• Strong strategic thinking, solution selling, and storytelling capabilities.
• Exceptional communication, presentation, and stakeholder management skills.

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

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