The VP of Product for Ads Experiences will lead product strategy and team to enhance user earning experiences and expand advertising partnerships, driving engagement and revenue.
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
The Role
Fetch is seeking a VP of Ads Experience to lead the product strategy and execution for the Ads Experiences pillar, covering our core and expanded user earning opportunities. This role will own the consumer-facing experiences that translate Fetch’s Ads Types and partner objectives into engaging, measurable outcomes for both users and brands. These experiences span core earning channels and partner integrations such as Offers, Play, Shop, Local Dining, the Fetch Card and future opportunities, and represent some of the most important drivers of revenue, engagement, and partner success across the platform.
The Head of Ads Experience will lead product managers responsible for these experiences and partner closely with Engineering, Design, Data, and GTM teams to deliver new earning opportunities and scalable partner integrations.
This role will work closely with sister pillars for Growth, Ads Surfaces, Ads Platform, and Platform Foundations. Together, these leaders make Fetch the rewards destination for everyone, where users Live Rewarded, and partners reach their objectives.
You’ll be joining Fetch at a pivotal moment as we expand rewarded commerce, introduce new earning formats, and scale our ads ecosystem across new verticals.
Role Responsibilities:
- Own the vision, product strategy, and roadmap for Fetch’s Ads Experiences pillar, spanning all advertiser funded opportunities to earn points on the Fetch platform.
- Lead a team of PMs across key monetization experiences including Offers, Restaurants, Play, Shop, the Fetch Card and wells as new opportunities/verticals.
- Translate existing and new platform capabilities into compelling user experiences that drive engagement, revenue, and partner success.
- Partner closely with other Pillar leads and Product/Tech executive leadership to ensure platform capabilities unlock scalable experiences.
- Drive the expansion of new earning partnerships, verticals and experiences across commerce, services, and digital experiences.
- Collaborate with Design and Brand Experience teams to deliver intuitive, high-quality earning experiences that maintain user trust and delight.
- Work with GTM, Sales, and BD teams to ensure product capabilities translate into commercial opportunities
- Evaluate, negotiate, and collaborate with partner organizations, delivering mutually beneficial outcomes for all parties as well as Fetch users
- Establish clear KPIs and success metrics tied to revenue growth, partner performance, and user engagement.
- Manage the impact of product experiences on the P&L for Ads Experiences
- Communicate progress, risks, and tradeoffs clearly to executive stakeholders.
- Build, grow and mentor a high-performing team of product leaders and managers
Minimum Qualifications:
- 10+ years of product management experience with significant leadership responsibility.
- Experience leading large consumer product areas or platforms with measurable revenue impact.
- Strong understanding of advertising, commerce, marketplace, or rewards ecosystems.
- Proven ability to partner deeply with Engineering, Data, and Design leaders to deliver complex, scalable systems.
- Experience working with GTM, Sales, and digital advertisers teams to translate product capabilities into commercial success.
- Strong product judgment and the ability to balance user experience, partner needs, and business outcomes.
- Experience building and scaling high-performing product teams.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
Fetch New York, New York, USA Office
712 5th Avenue, New York, NY, United States, 10019
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