VP, Social Media Strategy

BGB Group

VP, Social Media Strategy

Our Agency

BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.  

Position Overview

We are seeking an experienced and strategic Vice President (VP) of Social Media Strategy to lead and innovate our social media efforts for healthcare clients. The VP will establish and execute comprehensive social media strategies to elevate the digital presence of healthcare brands, while ensuring high-quality content, creative direction, and cross-functional collaboration. This role requires a dynamic leader with deep expertise in social media trends, healthcare marketing, and team management, capable of driving exceptional client engagement and delivering outstanding results.

Role Requirements:

• Client Relationship & Strategy:
  Establish credibility with clients at all levels by offering advanced social media strategies and clear, effective communication. Act as the senior advisor, ensuring strategies are aligned with clients’ goals and industry trends, particularly in the healthcare space.
• Creative Direction & Standards:
  Oversee and ensure the highest possible standards for digital, print, audio/visual, and social media content produced by the agency. Monitor the quality of creative materials and provide guidance to both internal teams and freelance artists to maintain consistency across all deliverables.
• Collaboration with Creative Director & Agency Teams:
  Work closely with the Creative Director to align on design and content strategies, ensuring the efficient visual execution of creative concepts. Consult with account services, traffic teams, and other departments to achieve agency objectives and meet client expectations.
• Content Approval & Oversight:
  Review and approve finished social media content, ensuring it aligns with both creative and strategic objectives. Supervise alterations or corrections to content as necessary, and ensure all social media content adheres to regulatory and compliance standards within healthcare marketing.
• Social Media Analytics & Optimization:
  Utilize data-driven insights to refine social media strategies. Define and monitor key performance indicators (KPIs) to measure success, and use analytics to adjust campaigns for maximum impact. Work with analytics teams to ensure continuous optimization of campaigns.
• Industry Research & Development:
  Stay current with evolving social media trends, technologies, and healthcare marketing regulations. Lead research into new techniques and platforms to keep the agency and clients ahead of competitors.
• Leadership & Collaboration:
  Engage in leadership discussions regarding staffing needs, agency resources, and project timelines. Work closely with other leadership team members to ensure social media strategies are well integrated into broader marketing efforts.
• Crisis & Reputation Management:
  Oversee social media reputation management, ensuring proactive monitoring and response strategies for potential social media crises, particularly related to sensitive healthcare topics.

Preferred Qualifications

Education & Experience:

• A Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• A minimum of 10 years of experience in social media strategy, with at least 5 years in a leadership role.
• Experience in healthcare marketing or related industries is highly preferred.

Skills & Expertise:

• In-depth knowledge of social media platforms, tools, and best practices.
• Strong leadership and team management skills, with the ability to inspire and guide a team to success.
• Proven experience in creating and executing successful social media campaigns that deliver business results.
• Expertise in using social media analytics platforms (e.g., Sprinklr, Hootsuite, Google Analytics) to track and optimize performance.
• Strong understanding of healthcare regulations and compliance issues impacting social media marketing.
• Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and persuasively to clients and internal teams.

Technical Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), social media management tools, and CRM systems.
• Familiarity with marketing automation platforms, content management systems, and email marketing tools.
• Experience with paid social media advertising, including strategy, budget management, and ROI tracking.

Additional Qualities:

• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Creative thinker with a passion for innovation in social media marketing.
• Strong interpersonal skills with the ability to work effectively in a team environment and collaborate with other departments.

Salary Range: $185,000 - $220,000

The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.