Wealth Marketing Programs Manager

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a future team member for the role of Senior Wealth Marketing Programs Manager to join our Wealth Management Product Marketing team. This role is located in midtown New York City.

In this role, you’ll make an impact in the following ways: 

• Lead the planning and execution for strategic and ‘always on’ campaigns focused on investment management and wealth planning across UHNW, family office and institutional clients.
• Develop/execute measurable marketing campaigns/initiatives that drive sales qualified leads (SQLs), assets under management, prospecting program success and content engagement.
• Drive a client-needs-based approach, creating opportunities for commercial outcomes; identify the right mix of marketing initiatives with an emphasis on high-performing content, which includes testing/learning new delivery formats/channels/approaches to amplify usage.
• Establish genuine and collaborative relationships with colleagues, business stakeholders and external partners to fully align marketing activities with strategic objectives.
• Analyze the competitive landscape and identify opportunities to differentiate the firm and make well-informed recommendations.
• Assist Wealth Content Director and Product Marketing leads with curation of content featured on the BNYM WM public site to ensure relevance and the prominence of most timely themes.

To be successful in this role, we’re seeking the following: 

• Bachelor's degree with minimum of 10 years of marketing expertise; strong financial services knowledge; follower of the financial markets.
• High level of experience in marketing in the wealth management/private banking (ultra-high net worth individuals) industry is strongly preferred.
• Incredible attention to detail; drives a tight process to deliver on time and flawlessly.
• Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment that requires tremendous flexibility
• Exceptional culture-carrier, team player, positive thinker and collaborator
• Leadership presence and ability to communicate effectively to a broad spectrum of audiences, including senior management, around key marketing concepts and programs; strong verbal, written and overall communications skills.
• Proficiency with Microsoft Word, PowerPoint, Excel and Adobe.

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn 

 Here’s a few of our recent awards: 

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $102,000 and $177,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. 
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.