Digital Experience Specialist

About the role:

We are seeking a Digital Experience Specialist to join our digital strategy team and help elevate how users interact with our websites and digital platforms. In this role, you will be responsible for creating, managing, and optimizing seamless digital experiences that drive engagement, satisfaction, and conversion. You’ll collaborate closely with teams across marketing, design, and development to create, build, and launch high-quality web content, including landing pages, campaign assets, and partner marketing initiatives, that align with our brand standards and business objectives.

This role requires both creative and technical expertise: you’ll apply your understanding of digital strategy, user experience, content management, and data analysis to ensure our digital channels deliver exceptional performance and usability. You’ll also play a key role in maintaining consistency across all customer and employee touchpoints, identifying opportunities to improve journeys, and leveraging analytics to guide decisions.

Ultimately, the Digital Experience Specialist ensures that every digital interaction reflects our commitment to clarity, accessibility, and excellence, helping users find what they need quickly while supporting our broader business and marketing goals.

This role is open to candidates residing in the US except Alaska, Austin Metro, Boulder Metro, California, Chicago Metro, Connecticut, Dallas Metro, Denver Metro, Houston Metro, Maryland, Massachusetts, New Jersey, New York, Rhode Island, Seattle Metro, and Washington, D.C. Relocation assistance will not be provided for this role.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. 

In this role, you will: 

• Support web strategy and site evolution: Contribute to web initiatives that support brand awareness, lead generation, and customer engagement; identify opportunities to improve the user experience.
• Collaborate on UX improvements and wireframing: work with pre-approved templates and modules to create new landing pages and update existing web pages using tools like Figma to communicate ideas and support execution; refine page layouts based on stakeholder and partner feedback
• Apply customer journey thinking to web experiences: help document and understand customer journeys across key touchpoints, using those insights to inform page structure, content flow, and conversion-focused improvements.
• Support SEO, localization, and performance measurement: work closely with our UX, visual design, content, and SEO teams to ensure a smooth and timely production process; use performance insights to help inform future website and experience improvements.
• Quality Assurance: Conduct thorough QA testing on all pages and content before launch, ensuring accuracy, visual design consistency, functionality, and responsiveness across different devices and browsers.
• Problem-Solving: Troubleshoot and resolve minor front-end issues as they arise, flagging more complex issues to the senior team.
• AI Friendly: Familiarity and experience with AI tools plus a curiosity to learn new ways of accelerating workflows and automating repetitive tasks

Core Principles: Champion, role model, and embed Samsara’s cultural principles – Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team – as we scale globally and across new offices

Minimum requirements for the role:

• 3+ years of experience in a web production, digital strategy, or similar role
• Hands on experience creating web page layouts in Figma 
• Ability to apply principles of UX and responsive design to page layouts
• Ability to manage multiple website requests in a fast paced environment with evolving business goals and marketing initiatives
• Excellent communication skills and the ability to work collaboratively in a team environment
• Strong attention to detail with excellent organizational and time-management skills
• A clear drive to leverage AI for better productivity and workload management

An ideal candidate also has:

• Experience and/or an understanding of content implementation to build and manage web pages using modern CSMS platforms like Webflow and/or Contentful
• Basic understanding of SEO and emerging GEO best practices (e.g., meta tags, alt text)