Webinar Marketing & Content Producer [Contract]

What You'll Do

Operations

Own the end-to-end execution of each webinar, from registration setup through live event delivery. You'll build and manage the infrastructure that captures registrants, tracks attendance, and routes data back into our marketing systems — and you'll turn every live webinar into a durable on-demand asset that continues generating pipeline long after the event ends.

Email marketing

Drive the full email program around each webinar — invites, reminders, follow-ups, and longer-arc nurtures that keep PushPress top-of-mind with registrants and attendees. The goal is to move people toward the next step in their journey, whether that's a demo, a product trial, or a related piece of content, and to continuously sharpen performance through testing and iteration on subject lines, copy, and sequence structure.

Content development

Translate each webinar into a full content ecosystem — companion blogs, on-demand pages, video assets, and supporting copy across channels. You'll maintain a consistent PushPress voice and point of view across every asset the program produces, and you'll have the instinct to spot which webinar themes are worth scaling into standalone content series, evergreen resources, or future programming.

Strategy & optimization

Use performance data to identify what's working, what isn't, and where the program should go next. You'll ground webinar and content decisions in real search and AI-citation data — what gym owners are actually asking, and where PushPress can win visibility — and apply SEO and AEO best practices across the program so every asset compounds over time. From there, you'll surface program-level recommendations that improve conversion, attendance, and downstream pipeline impact.

What We're Looking For

Required
3+ years in marketing ops, content marketing, or a hybrid role at a B2B SaaS company
Fluent in HubSpot (emails, forms, workflows, lists, reporting)
Fluent in Webflow (building and editing landing pages, working within an established design system)
Proficiency using Claude (or equivalent LLM platform) to power your content engine
Experience owning webinars in Zoom — including registration setup, attendee tracking, and on-demand conversion
Working knowledge of SEO (keyword research, on-page optimization, internal linking) and AEO (optimizing content to be cited by AI search engines)
Comfortable with Ahrefs, GSC, and AirOps — or able to ramp on them quickly
Strong writer who can move between email copy, landing page copy, and long-form blog content without losing the brand voice
Self-directed — you can take a calendar of upcoming webinars and run the program without a lot of hand-holding
Nice to have
Experience marketing to gym owners, fitness professionals, or other SMB operators
Familiarity with PushPress's brand voice (or the willingness to learn it quickly)
Light design sensibility — you can pull a landing page together that looks on-brand
Experience with video editing tools for repurposing webinar recordings

Application Process

Send a short intro, a few writing samples, links to landing pages or webinar funnels you've built, and your availability to [email protected]. A great application includes:

1. One webinar funnel you've run end-to-end (what you built, what it produced)
2. A blog post you wrote that ranked or got cited by AI search
3. Your honest answer to: "What's the first thing you'd look at to figure out why a webinar isn't converting?"