Reporting to the Director of Website Strategy, the Website Optimization Specialist will own the strategy and execution of website experimentation and optimization within Webflow. This role will lead the management of Webflow Optimize (or equivalent experimentation platforms) and oversee the testing roadmap to improve user engagement, conversion, and overall site performance.
The Website Optimization Specialist will partner closely with Product Marketing, Campaign Management, and Web Development teams to plan, execute, and measure website A/B tests, while also supporting web content updates, landing page builds, and campaign launches in Webflow.
About the Role:This role is perfect for someone who thrives at the intersection of data-driven marketing and technical web execution. Day to day, you’ll design and run experiments to optimize site experiences, interpret performance data, and recommend improvements to increase conversions. You’ll collaborate with cross-functional teams to bring new campaigns and product launches to life through well-structured, optimized web content. As a Webflow CMS expert, you’ll ensure all pages are high-performing, visually cohesive, and built to support SEO and analytics best practices
Who You Are:- 3+ years of experience in website optimization, digital marketing, or web development, preferably in a fast-paced or growth-oriented environment
- Proficiency in A/B testing and personalization tools such as Google Optimize, VWO, or Optimizely
- Hands-on experience with Webflow, Wordpress, AEM or other Enterprise CMS platforms (CMS, Designer, and publishing workflows)
- Strong understanding of UX principles, conversion rate optimization (CRO), and analytics frameworks
- Ability to analyze website performance metrics and translate data insights into actionable optimization recommendations
- Familiarity with Google Analytics 4, Tag Manager, and SEO fundamentals
- Excellent project management skills — comfortable juggling multiple tests and web updates simultaneously
Preferred:
- Experience collaborating with design and development teams to implement tests and page builds
- Understanding of marketing automation and campaign lifecycle processes
- Basic proficiency in HTML, CSS, and JavaScript for Webflow or A/B test setup
- Exposure to B2B marketing or enterprise SaaS environments
Wondering if you’re a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams – even if you aren't a 100% skill or experience match. Here are a few qualities we’ve found compatible with our team. If some of this describes you, we’d love to talk.
- You love digging into complex financial problems and solving them with precision.
- You’re curious about how AI, cloud, and digital infrastructure are reshaping the global economy.
- You’re an expert in financial modeling, valuation, and supporting high-impact transactions.
Why CoreWeave?
At CoreWeave, we work hard, have fun, and move fast! We’re in an exciting stage of hyper-growth that you will not want to miss out on. We’re not afraid of a little chaos, and we’re constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values:
- Be Curious at Your Core
- Act Like an Owner
- Empower Employees
- Deliver Best-in-Class Client Experiences
- Achieve More Together
We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us!
The base salary range for this role is $98,000 to $143,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
What We Offer
The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.
In addition to a competitive salary, we offer a variety of benefits to support your needs, including:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Ability to Participate in Employee Stock Purchase Program (ESPP)
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
Our Workplace
While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration
California Consumer Privacy Act - California applicants only
CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: [email protected].
Export Control Compliance
This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.
Top Skills
CoreWeave Livingston, New Jersey, USA Office
Livingston, NJ, United States
CoreWeave New York, New York, USA Office
New York, NY, United States
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