Leads the full analytics lifecycle for Spectrum Reach’s advertising sales business, including data preparation, exploratory analysis, predictive modeling, validation, productionization, forecasting, and interpretation. Develops scalable analytics products, synthesizes recommendations, presents findings to diverse audiences, manages project execution, and mentors junior data professionals. Requires advanced statistical, machine learning, programming, cloud, and big-data expertise.

Leads data science for an AI-native behavioral intelligence platform, building predictive audience, identity, measurement, and partner models at household scale. Owns feature stores, causal measurement, embedding model strategy, MLOps, responsible AI, privacy standards, and commercial validation. Builds and manages a data science organization, partners with technology, product, sales, legal, and customers, and converts technical evaluations into marketable products and contracts.