Design end-to-end user experiences for AI-powered, data-heavy analytical products. Create wireframes, prototypes, high-fidelity interfaces, and scalable design-system components for dashboards, tables, charts, and risk scores. Partner with product owners, engineers, business stakeholders, and insurance professionals to gather requirements, validate designs through research and usability testing, and ensure technically feasible implementation. Use qualitative feedback and quantitative product data to prioritize improvements and communicate design rationale.

Design end-to-end user journeys focused on acquisition, education, and conversion. Translate journey direction into flows, UI, and interaction patterns; apply and scale design systems; partner with Product and Analytics for experimentation and success metrics; produce implementation-ready designs and manage multiple priorities within the growth and conversion lane.

Lead visual and experiential design for NYL.com brand and activation. Define and scale reusable visual/interaction patterns, apply and evolve design systems, deliver production-ready designs, partner with Product/Engineering/Content, and ensure campaign and journey consistency across touchpoints.