Design end-to-end user journeys focused on acquisition, education, and conversion. Translate journey direction into flows, UI, and interaction patterns; apply and scale design systems; partner with Product and Analytics for experimentation and success metrics; produce implementation-ready designs and manage multiple priorities within the growth and conversion lane.

Lead visual and experiential design for NYL.com brand and activation. Define and scale reusable visual/interaction patterns, apply and evolve design systems, deliver production-ready designs, partner with Product/Engineering/Content, and ensure campaign and journey consistency across touchpoints.