Designs, configures, and improves Salesforce CRM workflows, automations, and business processes for global Sales and Account Management teams. Gathers requirements, translates them into scalable solutions, supports lead routing and data management, evaluates GenAI use cases, and manages enhancements through testing, rollout, documentation, and user support. Collaborates with Information Systems, RevOps, integration, development, and business stakeholders.

Own global go-to-market revenue planning and sales productivity operations. Build capacity, funnel conversion, quota, attainment, and productivity models; manage planning calendars, target setting, quota rollouts, and operating reviews. Advise Sales, FP&A, Strategy, and senior leadership while partnering on incentive design and operational efficiency through analytics, CRM, reporting platforms, and generative AI.