Lead UX-focused product development for FreeWheel's ad platform: own roadmap, define and improve end-to-end workflows, partner with Design and Engineering, gather user research and analytics, write product requirements, prioritize investments, and measure outcomes to improve AI-enhanced user experiences.

Leads FreeWheel’s Built-In AI Platform and Data Experiences portfolio for premium video advertising. Owns product strategy, roadmap, delivery, business performance, and customer outcomes across interconnected product suites. Builds and manages a product management organization, partners with engineering and data science on AI capabilities, and develops reporting, dashboards, visualizations, alerts, and responsible AI practices. Represents the portfolio with executives, customers, and partners while prioritizing investments, defining KPIs, and guiding products from inception through market deployment.