Leads product strategy, roadmap, development, and monetization for programmatic advertising, ad serving, agentic media activation, and self-service campaign management. Manages product managers, evaluates vendors and technology partners, negotiates commercial agreements, advises senior leadership, and coordinates cross-functional execution, testing, integration, and support. Requires deep expertise in programmatic media buying, DSPs, SSPs, OTT and streaming platforms, inventory sources, and advertising technology.