Lead the vision, strategy, roadmap, and execution of Applecart’s measurement and optimization products. Partner with engineering, data science, analytics, sales, clients, and industry stakeholders to develop media effectiveness measurement solutions, translate methodologies into client-ready products, manage launches and KPIs, gather feedback, and drive adoption. The role requires strong product leadership, advertising technology and measurement expertise, SQL proficiency, big-data platform experience, and ownership of enterprise-facing applications. May manage one to two Product Managers.