We believe every human on the planet should have the option of free access to the world’s information and content. In many cases this belief is powered by a three way value exchange between a publisher producing free content, a consumer consuming it and an advertiser paying the publisher for the chance to connect with its audience. The underpinning of this value exchange relies on having an independent auditing, measurement and optimization layer to power the transaction between the advertiser and publisher. Today the industry standard tools for advertising and media measurement and optimization are usually designed where increased personalization, higher advertising return on investment and increased publisher revenues often comes with negative trade off for consumer privacy or security risks of leaking private data. We envision a world where this doesn't have to be the case - a world where consumer privacy, security, and governance are incorporated into the fabric of the codebase while enabling the necessary business use-cases to effectively keep the world’s information and content free for everyone. VideoAmp’s mission is to create software and data solutions to enable advertisers to accurately measure and optimize their entire portfolio of linear TV, OTT, digital and walled garden investments while empowering publishers to effectively align and monetize their audiences with the advertiser’s desired outcome in a consumer-first privacy paradigm.