49 New York Adtech Companies You Need to Know

Following in the footsteps of other adtech pioneers, the modern New York tech scene currently hosts some of the world’s top adtech firms. We've rounded up several big shots and newcomers you definitely need to know.

Written by Emerson Dameron
Published on May. 14, 2024
49 New York Adtech Companies You Need to Know

New York City is the predominant force in ad tech. That's hardly a shock, considering the Big Apple's long and rich history in the space. In NYC, ad agencies and media titans have long worked in close quarters, giving tech-savvy upstarts ample opportunities to fit in.

Top Adtech Companies in NYC

  • DoubleVerify
  • Fluent
  • Simon Data
  • The Trade Desk
  • adMarketplace
  • Braze
  • Integral Ad Science
  • Taboola
  • MediaOcean
  • Movable Ink

NextRoll offers marketing solutions that leverage machine learning and integrated data to help brands strategically approach customers. Its AdRoll product provides a central place for businesses to run display, social and email ads. It also features a dashboard for accessing reporting, cross-channel attribution, performance insights and benchmarking data.

 

Dotdash Meredith is a media conglomerate that publishes consumer content across digital and print contexts. As the largest publisher of combination digital and print media in the United States, the company operates a long list of popular and iconic titles including People, Simply Recipes and Verywell. Dotdash Meredith’s content capabilities also extend to advertising, offering solutions like its D/Cipher tool for intent-based audience targeting.

 

Nativo specializes in native advertising solutions. Its platform supports various native ad content formats, offering features that streamline creative workflows and simplify scaling. The company’s technology also provides advertisers with advanced audience targeting, with the intention of maximizing ROI to make campaigns worthwhile.

 

Madhive builds technology to simplify and optimize TV advertising. Its platform’s capabilities cover planning, activation and measurement for CTV campaigns, providing solutions that power precision buying and increased customer reach. Madhive clients have experienced outcomes like increased conversion rates and revenue growth.

 

VideoAmp is an adtech company that offers software and data services for agencies, brands and publishers. The company’s technology allows clients to efficiently engage audiences across traditional TV, streaming and digital media through solutions for measuring content performance and then optimizing campaigns across platforms in response to those insights.

 

 

Grocery TV is a digital advertising company placing screens that display ad content in brick-and-mortar stores throughout the United States. The company says its network of more than 20,000 displays reaches millions of shoppers. Its in-store marketing solutions help brands engage with potential customers while also allowing retailers to increase their revenue.

 

Place Exchange focuses on technology for Out of Home, or OOH, advertising, which encompasses media that a consumer encounters as they move through the physical world, such as billboards or digital displays in malls. It serves both buyers and sellers with solutions like its PerView Measurement tool that offers insight on reach, frequency and impressions for OOH media campaigns.

 

RTB House provides brands with adtech solutions powered by deep learning. Its offerings include technology for producing dynamic video and display campaigns to boost brand awareness, as well as data-enabled product recommendations for retargeting. The company has worked on ad campaigns for thousands of clients around the world.

 

GrapevineAI specializes in whitelisted social campaigns, which feature ads created by influencers. These partnerships benefit both parties, as brands have access to affordable, quality campaigns and content creators are able to make money and expand their audience reach, according to Grapevine. Approximately 150 brands have used Grapevine’s technology and industry expertise to generate “authentic content, tuned for performance.”

 

Comcast Advertising describes itself “as a global leader in media, technology and advertising.” It provides brands with the technology and data to build TV advertising campaigns that reach the right viewers, while also offering solutions that enable media buying and selling. Comcast Advertising has a trio of brands that serve advertisers, publishers, distributors and others throughout the TV advertising industry.

 

Code3 is equipping marketing companies with the tools needed to connect to customers at the right place and time. Wielding comprehensive consumer data, Code3 revitalizes creative strategies and campaigns with personalized content. Businesses can then adapt their content to relevant platforms and e-commerce marketplaces like Amazon, attracting customers with messaging shaped around their preferences. 

 

Customers value products and content that cater to their preferences, so Foursquare is empowering businesses with in-depth consumer data. Companies can harness Foursquare’s geospatial technology to connect with customers in physical and online spaces. Because of this data-driven approach, businesses can make more informed decisions about the markets they enter, personalize their marketing strategies, and ultimately find more ways to retain customers.

 

Instead of guessing the needs of customers, companies can make precise decisions with the platforms of Yieldify. Its suite of marketing tools gives businesses the ability to shape their email, mobile, and online content around the interests of consumers. In addition to audience research, Yieldify’s technology allows companies to continually optimize their products with A/B testing and deliver experiences that better fit each individual customer journey.   

 

attenti

Founded in 2016, Attentive is a text messaging marketing platform that works with businesses in industries like retail, entertainment, education, food and beverage, travel and more. The platform is a comprehensive solution for businesses and organizations, enabling them to engage with users to do everything from drive online sales for a beauty brand to driving admissions and donations for a university.

 

Smartling helps brands expand globally through their translation management platform. Hotels, tech and retail companies are able to gain customers and expand internationally by translating marketing materials and websites into localized languages. Global companies like InterContinental Hotels, Uber, Spotify and British Airways entrust Smartling for their translation needs.

 

Simon Data is a marketing tool that transforms data into actionable plans to boost customer engagement. The platform breaks down data by silos, and uses AI-powered algorithms to optimize and predict marketing campaigns.

 

The Trade Desk platform lets media buyers build personalized ad experiences for targeted audiences. The software taps into virtually every advertising channel, from audio and mobile to video and native. Through the data management platform, buyers can dig into insights and reporting on these targeted channels.

 

adMarketplace bills itself as the original programmatic marketplace for paid search and the largest search advertising network other than Google. In the game since 2000, it is indisputably a giant in paid search and has managed to adapt as the market has fragmented.

 

Smartly is a large-scale social media marketing platform. Focusing mainly on Facebook, the company became a member of the Facebook Marketing Partner Community in 2013. Smartly offers a full suite of SaaS tools to enable marketers to minimize manual tasks, grow their customer base and optimize their content and campaigns. 

 

Braze offers cross-platform marketing solutions for companies looking to better interact with their customers. The company’s platform gives businesses the ability to create personalized customer engagement tools to go above-and-beyond in growing their customer bases. KFC, GAP, Domino’s Pizza and Postmates all use Braze as a way to communicate with customers.

 

Integral Ad Science provides data and tools designed to help marketers assess the quality of digital media and maximize their ROI. In Feb. 2015, the company announced the opening of its Anti-Fraud Lab to conduct research and advance anti-fraud solutions in the adtech space.

 

Marketers need to be data driven, but that’s not always as easy as it sounds. Gathering vital information to form campaign strategy often requires help (and delays) from other departments. ActionIQ wants to change all that with its big-data-for-marketers SaaS platform. The technology hooks advertising data like emails, CPC and clickstream, into a single dashboard with an AI layer, giving marketers a method for designing and evaluating campaign experiments quickly and on their own terms.

 

Movable Ink uses an intelligent content platform to provide personalized email marketing solutions. Breaking past segmented email campaigns, Movable Ink lets companies create personalized content, messaging and calls-to-action in real-time.

 

No longer just for streaming, JW Player offers the ability to easily integrate video ads from services like YeMe, SpotX and Google that can travel across multiple platforms. It's unique ad creation platform offers options like scheduling, skipping, waterfalls and overlays. With JW Player, users are in control of their audience's video experience.

 

Those ‘content you may like’ ads that appear at the bottom of web articles are likely powered by Taboola, or its biggest competitor, Outbrain. Customers have links to their content at the bottom of articles across a wide range of popular sites like TMZ, the BBC and Time. The company has recently expanded into direct advertising of products and services.

 

Stensul’s email creation platform assists enterprise marketing teams in crafting personalized emails. The company’s platform allows for marketers to build mobile-responsive, brand compliant emails in 90% less time, so teams can focus on generating more leads and welcoming more customers. Stensul is used by leading companies like Grubhub, BMW, Lyft and YouTube to get their word out faster.

 

Founded in 2008, DoubleVerify is the leading independent provider of marketing measurement software, data and analytics. The company is designed to authenticate the quality and effectiveness of digital media for the world’s largest brands and media platforms, using cutting-edge technology to deliver media transparency and accountability for companies that span every vertical.

 

Fluent is a first-party data collecting platform that helps businesses connect with the right customers at the right time to drive sales. Fluent’s massive consumer database allows for the company to build engaging digital experiences that target specific customers at just the right time. Shoe Carnival, Western Union and Finish Line all use Fluent to optimize their marketing practices.

 

GroundTruth is gathering location-based data to help businesses create more efficient ad campaigns. By targeting consumers at precise locations, local retailers and restaurants are able to drive more customers into their stores and expand their loyalty bases. So far, Groundtruth has raised over $134 million and has logged 30 billion unique visits annually.

 

Outbrain is a content recommendation platform that uses engagement and popularity to serve links to readers on popular sites like CNN, Mashable and ESPN. 

 

Since 2009, Crowdtap has focused on simplifying the way brands market to their audiences. The company offers four different products that bring brands into a conversation with everyday people, allowing customers to access the preferences and ideas of actual people, build a library of user-generated content, and use social media influencers to create content that generates brand interest.

 

Kargo lets advertisers break convention and build connections with consumers on the most important screen today—the phone. Through its high-end editorial alliance and proprietary advertising automation technology, brands and agencies can reach eight out of 10 smartphone users in the U.S.

 

Smart provides a one-stop, full-stack advertising platform on which businesses can manage all revenue sources in one place. The platform offers templates for ad creation and the option to bring unique ideas to life in multiple ad formats like native, video and rich media.

 

ADstruc focuses on powering more efficient outdoor advertisements with technology that offers media plan optimization and sharing, data layering, and organized proof-of-posting. Founded by two entrepreneurs determined to bring an old industry into the 21st century, Adstruc now operates out of offices in NYC, Denver Los Angeles and Portland.

 

Creating strong native ads requires a rare mix of tech and design savvy, along with an obsessive drive to stay current. Founded in 2012, TripleLift makes native programmatic advertising as simple as possible for marketers. Just send along a URL, a logo, an image, and some copy, and TripleLift will sort out the details. 

 

AdTheorent is at the forefront of predictive advertising, using large pools of data combined with machine learning to deliver precisely targeted audiences to brands at any scale. The company has served more than 300 billion advertisements since its founding in 2010.   

 

MediaMath's TerminalOne platform uses in-house data to identify target audiences and automate one-to-one advertising messages for marketers. In 2014, the company acquired social advertising startup Upcast, which helped expand its ad reach to social channels like Facebook.

 

 

Zeta Interactive specializes in customer lifecycle marketing helps brands with acquisition and retention. Founded in 2007, Zeta has more than 500 employees with offices around the U.S. and globe.

 

Mediaocean, which partners with both Facebook's Atlas and Google's DoubleClick, develops and designs advertising software and services for marketers. The company was created in 2011 when Mediabank, a media buying tech company, merged with Donovan Data Systems.

 

 

Undertone is focused on creating responsive video ads that adapt on sites owned by Gannett, American Media, USA Today Sports, Accuweather, Bonnier Corp. and more. The company began selling its Impact Video full-screen ads in April 2014 and some of its notable clients include BMW and L’Oreal.

 

Specializing in location-based ad targeting, xAd helps marketers deliver personalized messages to customers while they are either physically on site or within proximity of a business. It's "MarketPlace" tags locations with keywords and lets advertisers purchase them for mobile ads targeting. 

 

Visto, formerly Collective, is a programmatic advertising technology platform that works across multiple devices and media formats. Its VISTO tool gives customers side-by-side comparisons of performance, pricing and data at a granular level.

 

Founded in 2005, Tremor's software helps marketers build better video ads. By offering significant data insights alongside an in-house creative team, the company creates an overall experience that gives sellers and buyers meet their goals.

 

 

SundaySky takes user data and profile information to produce a personalized experience called "SmartVideos." Industries from healthcare to travel use SundaySky for strategic storytelling, multichannel distribution, data insights and optimization to increase customer loyalty and revenue.

 

 

PulsePoint has taken its powerful programmatic technology and combined it with content marketing to help advertisers get their messages in front of people who are actually interested in what they have to say. The platform translates impression-level data into useful tools like real-time contextualization, which increases relevancy and prevents ads from appearing next to embarrassing content.

 

 

PebblePost creates solutions for marketers to send relevant in-home advertisements to consumers. The platform captures real-time audience activity, verifies up-to-date addresses and sends a Customized Programmatic Postcard on its way to a customer’s home within 24 hours. Founded in 2014, the company has already had multiple successful funding rounds.

 

Founded by ex-Googlers, Beeswax offers a customizable, affordable, real-time bidding stack, inspired by the hassles and limitations its founders observed working on digital ad networks. The startup recently emerged from beta after partnering with Foursquare. 

This story was originally published in 2016. Rose Velazquez, Margo Steines and Ashley Bowden contributed reporting to this story.

Hiring Now
Skillsoft
Edtech • HR Tech • Information Technology • Software • Consulting