Organizing travel arrangements can be a nightmare — the proliferation of choice can transform a seemingly simple trip into a series of confusing decisions.
Digital hospitality service,
, wants to streamline the experience. The service works as a mobile concierge and desk service for guests, while also helping hotels receive, manage and execute any guest or internal staff requests within their business.
Today, Alice announced it has raised a $9.5 million Series A round.
The round was led by online travel agency Expedia, with additional participation from Tishman Reality, Laconia, 645 Ventures and Neuehouse.
And hotels have already started to implement the service. The Gansevoort Hotel Group, Setai Miami Beach, Viceroy and Dorint Hotels all use ALICE to monitor service requests. On the guest side, ALICE can be used to book a restaurant reservation, buy tickets to events, reserve spa appointments, request housekeeping or order room service.
The company plans to use the round to expand its product and hire additional team members across product and development, sales, and customer success departments. Overall, ALICE’s technology has already helped hotels increase guest revenue and improve the customer experience.
As the hospitality industry has adapted to technological advancements with services like Airbnb leading the charge, the hotel industry is ripe for disruption. ALICE is going after this massive, antiquated business with a platform that will make all of your future hotel stays more seamless.
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