NYC's latest e-commerce site combines all your favorite brands in one place

by Taylor Majewski
February 10, 2016

In the land of e-commerce, New York startups have shoppers clicking, picking and ordering away. Between flash-sale powerhouses like  and fast-rising bed-in-a-box startups like 

, e-commerce is booming in the city.

Yesterday, New York Hearts Tech launched to create one e-destination for these NYC-based startups that are shaking up the fashion, lifestyle and beauty businesses.

The site functions as a multi-brand e-commerce platform, currently offering products from 18 different companies, including Adore Me, BaubleBar, Beltology, Birchbox, Blue Apron, Casper, ClassPass, Foursquare, Gilt and Gilt City, GlamSquad, Gwynnie Bee, Handy, Jet, Minibar, Nineteenth Amendment, THINX, Try the World and Tula.

The digital pop-up launched just in time for Valentine’s Day, and even provides a comprehensive shopping list catered to the holiday. The site is also offering a sweepstakes for shoppers to win an all-inclusive goody bag full of these startups’ unique products.

New York Hearts Tech launched as an initiative to solidify New York’s position as the capital of e-commerce, while the city still trails close behind Silicon Valley as the world’s center for technology. And as New York maintains its title as the fashion capital of the world, these tech startups are a natural fit. 

While New York's inhabitants tend to be hyper-competitive, Silicon Alley is hyper collaborative. Over the past year alone, Venmo has lent its expertise to the modeling industry, major tech companies have pledged to hire in conjunction with Girls Who Code's program and Uber partnered with Dell to recycle old electronics throughout the city.

The project is sponsored by Adore Me, Columbia Business School, Harvard Business School, and New York Fashion Tech Lab. Sharon Klapka and Camille Kress, both on the Business and Brand Development team at Adore Me, are leading the initiative.

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