NYC's latest e-commerce site combines all your favorite brands in one place

February 10, 2016

In the land of e-commerce, New York startups have shoppers clicking, picking and ordering away. Between flash-sale powerhouses like  and fast-rising bed-in-a-box startups like 

, e-commerce is booming in the city.

Yesterday, New York Hearts Tech launched to create one e-destination for these NYC-based startups that are shaking up the fashion, lifestyle and beauty businesses.

The site functions as a multi-brand e-commerce platform, currently offering products from 18 different companies, including Adore Me, BaubleBar, Beltology, Birchbox, Blue Apron, Casper, ClassPass, Foursquare, Gilt and Gilt City, GlamSquad, Gwynnie Bee, Handy, Jet, Minibar, Nineteenth Amendment, THINX, Try the World and Tula.

The digital pop-up launched just in time for Valentine’s Day, and even provides a comprehensive shopping list catered to the holiday. The site is also offering a sweepstakes for shoppers to win an all-inclusive goody bag full of these startups’ unique products.

New York Hearts Tech launched as an initiative to solidify New York’s position as the capital of e-commerce, while the city still trails close behind Silicon Valley as the world’s center for technology. And as New York maintains its title as the fashion capital of the world, these tech startups are a natural fit. 

While New York's inhabitants tend to be hyper-competitive, Silicon Alley is hyper collaborative. Over the past year alone, Venmo has lent its expertise to the modeling industry, major tech companies have pledged to hire in conjunction with Girls Who Code's program and Uber partnered with Dell to recycle old electronics throughout the city.

The project is sponsored by Adore Me, Columbia Business School, Harvard Business School, and New York Fashion Tech Lab. Sharon Klapka and Camille Kress, both on the Business and Brand Development team at Adore Me, are leading the initiative.

Know of a company that deserves coverage? Email us a tip.


NYC startup guides

Your Guide to the Best Tech Companies to Work for in NYC
Inside the Best Software Engineer Jobs in NYC
Tour the Coolest Tech Offices in NYC
Inside the Best Sales Jobs in NYC
Your Guide to the Best Perks at Tech Companies in NYC
Your Guide to Fintech in NYC
Inside the Best Data Analyst & Data Science Jobs in NYC
Your Guide to E-commerce in NYC
Developer Jobs
View 492 jobs
Design + UX Jobs
View 107 jobs
Marketing Jobs
View 192 jobs
Product Jobs
View 94 jobs
Sales Jobs
View 225 jobs
Data Jobs
View 111 jobs