With an abundance of social media content flooding the Internet every day, it can be difficult to sift through the masses. In the plugged-in world of New York tech, it can be especially challenging.
So we’ve put together a lineup of the best accounts to follow in the community, reaching across a variety of channels and influencers. And of course you can always check out Built In's social media channels (here, here and here) for a comprehensive view into New York tech.
Here are our picks for the social media accounts you should go follow right now:
BirchBox
’s Instagram account is a flurry of aesthetically beautiful products and hairstyles. Follow their handle for a myriad of style tips and inspiration.
Handle: @birchbox
Homepolish
This account will satisfy all of your interior design needs.
posts amazing photos of their perfectly designed spaces, and features a mix of both home and office images.
Handle: @homepolish
Artsy
If you’re an art lover in any way, you need to follow
’s Instagram. The company posts crazy cool images of art from around the world, featuring anything from grandiose galleries to the Metropolitan Museum of Art’s new Met Breuer wing.
Handle: @artsy
Nooklyn
Nooklyn’s Instagram is a visual feast. The apartment search site posts amazing photos of local eats and available apartments.
Handle: @nooklyn
Jonah Peretti
’s founder, Jonah Peretti, mans a great Twitter account. He primarily posts BuzzFeed articles that feature hard-hitting journalism, along with a mix of BuzzFeed’s multimedia content.
Handle: @peretti
Kickstarter
’s Twitter account curates a robust selection of Kickstarter projects, ranging from photo books documenting the ancient martial art of Muay Thai to Italian graffiti murals. This account is the perfect source for project inspiration.
Handle: @kickstarter
NewsWhip
sources articles from a variety of different publishers, with the goal of offering unique insights into growing one’s social media. This account will help you grow your following with its diverse feed of social media tips.
Handle: @NewsWhip
Digital NYC
Digital NYC is a great source for anyone in the New York tech community. This account features articles from a variety of publications (including Built In NYC), and makes sure you’re up to date with everything happening in the local industry.
Handle: @digitalnyc
For a more extensive list of NYC tech influencers you should follow on Twitter, click here.
Arianna Huffington
If you follow Huffington Post President and Editor-in-Chief, Arianna Huffington, on LinkedIn, you’ll have easy access to the insightful articles she publishes on career advice, sleep and world news.
Mashable
does a great job of curating their content for LinkedIn. Follow this channel for a fresh feed of articles on politics, tech and job opportunities.
WeWork
New York Venture Community
The New York Venture Community is a group for entrepreneurs, startup teams, venture capitalists and venture service providers in New York. Joining this group on LinkedIn will help you easily connect with like-minded venture leaders.
Paddle8
Online auction house,
, uses Facebook as a platform to showcase the art the company sells. The company also promotes its “collector spotlight” series here, providing an inside look into the site’s patrons.
Blue Apron
This Facebook page will make you very, very hungry—in a good way.
uses Facebook to advertise their delicious dishes, which will have you signing up for the food subscription service in no time.
Vimeo
As Facebook is a great platform for video content, Vimeo does a great job at curating its coolest videos here. Once you like the site, you’ll be tempted to watch all of them—whether it be a freestyle session with Barack Obama and Lin-Manuel Miranda or an instructional video on how to make tea.
Snapchat
Vice
On
’s “Discover” channel on Snapchat, the publisher features many of their long form articles. The company also posts a daily horoscope and videos of employees in the office.
NowThis
has a great Snapchat account, as the company’s mission is to produce short form digital videos. Check out this account to get great interactive content on world news.
BuzzFeed
utilizes Snapchat to showcase behind the scenes footage at their company. Additionally, their witty snaps often feature celebrities.
Have a news tip for us or know of a company that deserves coverage? Let us know or tweet us @builtinnewyork.
