8 NYC tech companies doing Instagram right

May 17, 2016

As Instagram continues to explode in popularity, an ever-increasing number of NYC tech companies have taken to using the service. While some companies use the platform as an advertising tool, others have gotten a little more creative. 

To help you tech up your feed, we thought we'd highlight some of our favorite NYC tech Instagram feeds.


Vice’s Instagram offers snippets of the company's news and culture coverage. It's kind of like having a mini, photo-heavy Vice News feed on you phone. It's a bit like having a hipster friend that runs around the world with a camera on a quest for the newest, hippest thing. The guy above is creating fine-dining out of crickets. 



Beliebers show up in the most unexpected places. #Company (link in bio)

A video posted by Spotify (@spotify) on

May 12, 2016 at 7:01am PDT

Spotify's Instagram is all about... surprise, surprise... music. Follow them if you want to see everything from short videos of Belieber fishermen to a passionate defense of Blonde on Blonde's cultural historical significance. We're not really sure if Spotify is running their Instagram out of their New York office, but since it's all in English, there's a solid chance. 



Required reading.

A photo posted by Casper (@casper) on

May 10, 2016 at 5:12pm PDT

Casper’s feed is all about bed culture — which we could all use more of. Sleeping in, sleeping with others, drinking Bloody Marys in bed. All the big topics are covered. Of course, they're all covered in images of Casper's immaculately clean and crisp looking bedding. One look at this feed and your shabby sheets and lopsided Walmart mattress won't look nearly as inviting. 



Sometimes you just gotta dance it out. #Fridayfeels

A photo posted by MANAGED BY Q (@managedbyq) on

May 13, 2016 at 11:56am PDT

Managed By Q’s Instagram offers a behind-the-scenes look at the company’s staff. If you want to get an idea of what it would be like to work there, this should give you a pretty good idea. For a company that manages office operations, they look like they're having a blast. 



Six steps away from gourmet-at-home! |Recipe in bio|

A photo posted by Blue Apron (@blueapron) on

May 14, 2016 at 2:15pm PDT

Blue Apron’s feed should never be viewed hungry. The company posts mouth-watering images of their menu items every day. I'm not a chef, but after about five minutes scrolling through their photos I was considering going to culinary school. In the end, I just ordered some Chicken Steam Buns


You’d be surprised how many of Warby Parker’s posts don't feature glasses. While there are a fair number of images of stylish eyewear laying on rustic surfaces, the company also posts about the beautiful things you can see if you bother to put your glasses on. What's more, the company has been posting photos of locations that they plan on opening stores in — and they're growing like mad.


WeWork's Instagram is full of glossy photos of the coworking giant’s spaces around the world. It's absolutely mind-boggling that a company founded in 2010 could run so many swanky offices around the world. Who would have thought a couple years ago that they'd have a coworking space in Paddington Station? As great as all the office photos are, the real gold in WeWork's feed is their 'dogs of WeWork' feature. 



Geeking out on VR at the office today #builtinnyc #vr #startups #nyctech

A photo posted by Built In NYC (@builtinnewyork) on

Mar 1, 2016 at 8:23am PST

Built In NYC's Instagram is all about you! We post about the city's tech companies, workers and products. If you want to see the latest virtual reality tech, meet others who work in tech, or just see photos of companies hosting puppy parties, you've found your feed. Sorry for the shameless self-promotion. 


Know of a company that deserves coverage? Let us know or tweet us @builtinnewyork

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