As Instagram continues to explode in popularity, an ever-increasing number of NYC tech companies have taken to using the service. While some companies use the platform as an advertising tool, others have gotten a little more creative.
To help you tech up your feed, we thought we'd highlight some of our favorite NYC tech Instagram feeds.
@reneredzepinoma is the infamous chef and owner of the continuously award-winning @nomacph restaurant in Copenhagen. He's known for his bold flavors and wild experimentation, which includes finding innovative ways to cook with insects. We take a look inside Redzepi's kitchen and see what's next for Noma's new home. Watch his full episode of VICE Autobiographies on @go90
A video posted by @vice onMay 6, 2016 at 7:14am PDT
Vice’s Instagram offers snippets of the company's news and culture coverage. It's kind of like having a mini, photo-heavy Vice News feed on you phone. It's a bit like having a hipster friend that runs around the world with a camera on a quest for the newest, hippest thing. The guy above is creating fine-dining out of crickets.
A video posted by Spotify (@spotify) onMay 12, 2016 at 7:01am PDT
Spotify's Instagram is all about... surprise, surprise... music. Follow them if you want to see everything from short videos of Belieber fishermen to a passionate defense of Blonde on Blonde's cultural historical significance. We're not really sure if Spotify is running their Instagram out of their New York office, but since it's all in English, there's a solid chance.
A photo posted by Casper (@casper) onMay 10, 2016 at 5:12pm PDT
Casper’s feed is all about bed culture — which we could all use more of. Sleeping in, sleeping with others, drinking Bloody Marys in bed. All the big topics are covered. Of course, they're all covered in images of Casper's immaculately clean and crisp looking bedding. One look at this feed and your shabby sheets and lopsided Walmart mattress won't look nearly as inviting.
A photo posted by MANAGED BY Q (@managedbyq) onMay 13, 2016 at 11:56am PDT
Managed By Q’s Instagram offers a behind-the-scenes look at the company’s staff. If you want to get an idea of what it would be like to work there, this should give you a pretty good idea. For a company that manages office operations, they look like they're having a blast.
A photo posted by Blue Apron (@blueapron) onMay 14, 2016 at 2:15pm PDT
Blue Apron’s feed should never be viewed hungry. The company posts mouth-watering images of their menu items every day. I'm not a chef, but after about five minutes scrolling through their photos I was considering going to culinary school. In the end, I just ordered some Chicken Steam Buns.
A photo posted by Warby Parker (@warbyparker) onMar 31, 2016 at 9:09am PDT
You’d be surprised how many of Warby Parker’s posts don't feature glasses. While there are a fair number of images of stylish eyewear laying on rustic surfaces, the company also posts about the beautiful things you can see if you bother to put your glasses on. What's more, the company has been posting photos of locations that they plan on opening stores in — and they're growing like mad.
WeWork's Instagram is full of glossy photos of the coworking giant’s spaces around the world. It's absolutely mind-boggling that a company founded in 2010 could run so many swanky offices around the world. Who would have thought a couple years ago that they'd have a coworking space in Paddington Station? As great as all the office photos are, the real gold in WeWork's feed is their 'dogs of WeWork' feature.
A photo posted by Built In NYC (@builtinnewyork) onMar 1, 2016 at 8:23am PST
Built In NYC's Instagram is all about you! We post about the city's tech companies, workers and products. If you want to see the latest virtual reality tech, meet others who work in tech, or just see photos of companies hosting puppy parties, you've found your feed. Sorry for the shameless self-promotion.