BrightLine, a market leader in over-the-top (OTT) solutions, has raised a $20 million Series A round.
The financing was led by Joe Moglia, the chairman of Fundamental Global Investors, with participation from Pivotal Capital.
BrightLine creates, serves and measures interactive ads across the entire OTT landscape using its proprietary technology framework. In the age of streaming, the company helps large brands, including AMEX, Home Depot, Estee Lauder, GM, Unilever and National Geographic, create interactive TV ads campaigns.
“BrightLine has become the de facto standard for Advanced TV marketing solutions," said Joe Moglia in a statement. "The company is led by a strong CEO with an outstanding management team. BrightLine pioneered interactive TV solutions early on and developed a powerful technology platform and vast network of partners that bring audience engagement via connected TV to the next level."
While 65 percent of TV households in the U.S. have at least one television connected to the internet, BrightLine’s technology offers a powerful marketing tool. To date, the company has created interactive experiences for home improvement, car shopping, and movie trailers.
"It’s prime time for Advanced TV at scale," said BrightLine CEO and co-founder, Jacqueline Corbelli, in a statement. "We see huge demand by advertisers to take advantage of connected TV media opportunities, as they create higher engagement levels than any other advertising format. We will use the investment to support the growth in dynamic and interactive TV ads to an unprecedented level that allows targeted, programmatic TV ad buys with measurable return at scale."
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