PebblePost, a startup that employs a new digital-to-direct approach to marketing, has some news.
Today, the company announced it raised a $15 million Series B, led by RRE Ventures with participation from Greycroft Partners and Tribeca Venture Partners, as well as a number of seed funds and angel investors.
With the new round, the company plans on using the new investment to expand the reach and presence of its marketing channels beyond retail and into other consumer and B2B sectors.
The company, which was founded in 2014, invented ‘Programmatic Direct Mail,’ which utilized real-time online activity to deliver personalized direct mail through postal hubs to reach customers in their homes. The old-school approach to marketing solves the many challenges that modern day digital marketers face, such as viewability, fraud, ad blocking and disruption of the user experience.
Instead, PebblePost combines the power of real-time online data with the effectiveness of in-home marketing for higher response and conversion rates for product sales.
“We are thrilled by the reception to Programmatic Direct Mail,” said PebblePost CEO, Lewis Gersh, in a blog post. “Our solution combines the best of both worlds — digital’s real-time interest and intent data and direct mail’s physical media into the home. The raise will accelerate our infrastructure buildout to better serve our customers, and enhance our product offerings as we help digital marketers turn their data assets into real results. We are also delighted to welcome Jim to our board of directors and are proud to be included in RRE Venture’s impressive portfolio of category-defining companies. RRE Ventures has championed innovative companies in their growth toward market disruption and dominance for more than 20 years.”
To date, brands like Boxed, Saatchi Art and ModCloth have used PebblePost’s technology.
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