Connatix, a video syndication and monetization platform, just raised $15 million in Series A funding. Led by Volition Capital, the investment will be used for accelerating growth — and that means they’ll be making lots of new hires.
The startup was founded in 2014 and has been profitable ever since. In this past year alone, the team doubled in size and is looking to further expand its sales and marketing department.
In addition to hiring, the investment will also help drive innovation. CEO David Kashak noted that the company’s media products will soon work with formats such as AR, interactive videos and games.
“There are many companies doing pieces of what we do — there are video player companies, ad servers, video content aggregators,” said Kashak. “But we’re the only one with a holistic, out-of-the-box solution that encompasses all of it. We have a complete and simple solution for publishers to create integrated video content on their sites.”
The solution helps publishers make a video that’s fast, uses minimal bandwidth and maintains the aesthetic of the site. It earned second place in comScore’s video metrix, an industry standard measurement of online video.
“Perfecting video is what publishers need now, but in the near future, there are many more formats to come,” said Kashak. “Our technology will make video more engaging for audiences. As media evolves, we will continue to be the first in helping publishers stay ahead in the game.”
