In the shadow of New York City’s well-established reputation as a fashion capital is its up-and-coming status as a global epicenter for beauty technology. The city hosts more than 360 beauty and cosmetics manufacturers, and a booming beauty‑product industry that’s expanded almost six percent annually since 2020, raking in $6.3 billion in 2025.
It’s home to global heavyweights like Estée Lauder Companies, Revlon and Coty as well as emerging disruptors such as Glossier and Il Makiage. Read on for the full list of New York City’s best in beauty‑tech below.
Top Beauty Tech Companies in New York City to Know
- Estée Lauder Companies
- Revlon
- Coty
- Glossier
- Il Makiage
Top Beauty Tech Companies in NYC
GlossGenius is a software and payments platform built for beauty professionals, including salons, estheticians and independent stylists. Its tools handle scheduling, point-of-sale, marketing and business management, functioning as the backend infrastructure for more than 70,000 salon and spa service providers. Though not a cosmetics brand, GlossGenius is a major beauty-tech operator powering the service side of the industry.
Estée Lauder Companies is one of the world’s largest prestige beauty groups, overseeing a portfolio that spans skincare, makeup, haircare and fragrance. Headquartered in midtown Manhattan, the company owns more than 20 global brands, including MAC and Clinique, and distributes products in 150 countries. Founded in 1946, it remains a defining force in luxury beauty and corporate R&D, and stays relevant by prioritizing innovation, like opening a Belgium-based biotech hub that’ll develop sustainable, bio-based ingredients.
Revlon, founded in 1932, pioneered beauty innovation with the first opaque nail enamel and long-wear foundation. Today, it’s a global beauty leader and one of the most recognizable names in the industry, with iconic brands like Elizabeth Arden, Almay, CND and American Crew — all of which are sold in over 150 countries. Still headquartered in New York City, Revlon combines its heritage with modern haircare innovation, from new colors and formulas to professional-grade tools.
Tarte Cosmetics is a New York-based beauty brand known for colorful, high-performance formulas with a “cleaner” ingredient philosophy. Founded in 1999, it first blew up with its viral, “Oprah’s favorite” cheek stain, and has since expanded to offer sustainably-sourced mascaras, foundations, lip plumps and signature shape tape products. With ingredients like Amazonian clay and maracuja, the brand’s focus on plant-derivative and trend-forward releases helped drive its early rise.
Saie is a clean-beauty brand focused on minimalist, skin-enhancing formulas. Headquartered in New York City, the company prioritizes sustainability across packaging and ingredients while leaning into the modern “no-makeup makeup” look. Its product lineup bridges skincare and lightweight complexion, appealing to consumers that favor simplicity over full-coverage glam.
Ceremonia is a Latinx-founded hair care brand that blends clean formulations — free of silicons, sulfates and parabens — with ingredients rooted in cultural traditions. Headquartered in New York City, the company focuses on scalp health, natural textures and representation for underserved hair types. Its salon-grade lineup spans oils, masks, stylers and tools designed for a wide range of curl patterns, making it the first Latinx-owned haircare brand to enter Sephora nationwide.
Milk Makeup develops vegan, cruelty and paraben-free cosmetics directly inspired by the fashion and art collectives based out of downtown’s Milk Studios. Since launching in 2016, the company has emphasized easy-to-use formats — like multi-use sticks and hybrid skincare-makeup formulas — designed for on-the-go routines. Milk now sells through major retailers and maintains strong traction among Gen Z and indie-beauty buyers.
Il Makiage is a tech-first beauty brand known for using online digital tools to personalize virtual shade matching through the screen. Headquartered in New York, the company has become one of the fastest growing direct-to-consumer beauty brands, selling its flagship base foundation, makeup and complexion products globally. Its approach blends high-coverage formulas with an e-commerce-first model.
Prose makes personalized, made-to-order hair care products. Users simply fill out an online questionnaire that covers several data points, like information about their hair type, lifestyle, climate and environmental conditions they live in, to generate a unique formula from among 79 trillion potential combinations. From there, the Brooklyn-based company refers to its 60-foot custom-built machine that’s capable of churning out 30,000 bespoke bottles of shampoos, conditioners and treatments a day on demand. With more than two million people surveyed, this blend of beauty R&D with tech-enabled manufacturing makes mass personalization possible.
Coty, the world’s largest fragrance company, manages around 40 brands, as well as lipsticks and nail products. Its New York City headquarters runs the Consumer Beauty and Luxury divisions, driving distribution through retailers, salons, e-commerce and travel channels. The company shapes global strategy for Gucci, Hugo Boss and Burberry, and in 2026, it plans to launch several mass fragrances, expand into body mists and start skincare lines.
Peachy is a preventative-aging startup that offers Botox-based wrinkle care and medical-grade skincare in its techy clinics. Founded in 2019, the company emphasizes transparency and consistency, making wrinkle care straightforward, accessible and preventative to help clients address concerns before they arise rather than just reacting to them. Peachy also develops a suite of dermatologist-backed topical products.
Glossier is a digitally native beauty company built around the idea of “skin first, makeup second,” emphasizing minimalist, everyday essentials. Founded in 2014, the brand grew from a community-driven blog into a direct-to-consumer business, with strong brand recognition among younger consumers. Its assortment now includes skincare and bodycare products, makeup and fragrances.
Starface is an acne-care brand behind Gen Z’s beloved star-shaped pimple patches. Somehow these hydrocolloid (and sometimes salicylic acid, aloe vera or vitamin A) stickers, which come in bright packaging and kept in an airpod-like carrying case (mirror included), have seemingly healed generations of acne-related shame in one fell swoop — turning a once-taboo blemish into a badge of self expression. This playful approach has helped normalize blemish visibility and reframed acne care.
