The journey from creating a physical product and getting it to customers is long and complicated, and can involve dealing with overseas factories, sourcing parts from multiple suppliers, international shipping and managing inventory.
Rodney Manzo experienced these struggles firsthand when he was the global supply manager at Apple. That experience led Manzo to start the company Anvyl.
Anvyl created a platform that automates businesses’ supply chains, allowing them to oversee production and track manufacturing information. On Wednesday, the company announced that it raised a $9.3 million Series A.
That brings Anvyl’s total funding to $11.8 million.
Anvyl has worked with companies like Hims, Harry’s, Lola, Ladder and S’well.
According to Hims Head of Product Hilary Coles, quoted on Anvyl’s website, the startup has helped her company grow, “because its team of experts could serve as an extension of [their] own — providing eyes on the ground at every stage of the sourcing and production process.”
The new funding will help Anvyl hire for engineering and marketing roles, as well as expand its customer base of companies selling consumer goods.