Expert analysis indicates that, by the year 2022, video will comprise 80 percent of all IP traffic. That’s, well, a lot. It’s no secret that companies have been scrambling to keep up with the growing desire for video content, but many of these firms lack the tools necessary to showcase this content effectively.
Minute.ly wants to help companies make their video collateral work smarter, not harder. The video optimization platform just raised $8 million in new financing to continue building technologies that excel at monetizing videos via AI tools that present them as impactfully as possible.
“In today's highly competitive market, Minute.ly gives publishers and content creators the tools they need to make the most of their video inventory, maximize revenue and cut back on costs,” said co-founder and CEO Amit Golan, in a statement.
In today’s highly competitive market, Minute.ly gives publishers and content creators the tools they need to make the most of their video inventory.”
Golan, along with co-founders Erez Eliad, Maoz Melamed and Nick Laniado, established Minutel.ly in 2013. The firm, which is based in both NYC and Tel Aviv, offers content creators and distributors tools that analyze video performance and create new engagement opportunities based off of that data.
Examples include aggregating the most-viewed videos on a website, or using AI to analyze for the most impactful portion of a video clip and presenting that as a teaser video to draw in viewers.
The company reports its technology is already in use by “major sports, news, and entertainment networks” but the firm isn’t looking to simply rest on its laurels.
“This investment will enable us to continue to develop and scale our technology — already at the forefront of the online video revolution — helping bring more publishers and content creators into the video age,” said Golan.
Investors in today’s funding round include Asonia Holdings, Infront and existing investor Gilad Shabtai. The funding brings Minute.ly’s total raised to $12 million, following a $4 million Series A in July 2017.
