No two customers are the same, and, with the right technology, their ad experiences don’t have to be, either.
Rokt is one of a number of e-commerce marketing companies developing proprietary technology that helps brands tailor their digital campaigns to individual consumers online. By using artificial intelligence to analyze consumer data, Rokt optimizes each customer’s journey down the sales funnel by showing them the right messaging at the right time.
The company announced today it closed a $48 million Series C round, led by TDM Growth Partners. It will use the funding to invest in research and development, as well as grow its team.
Founded in Australia, Rokt has 220 employees globally and 80 at its headquarters in New York City. The New York team will grow to 140 in the next year, CEO Bruce Buchanan wrote in an email to Built In. The company is also looking to build out its engineering teams in Boston and Sydney.
“The recent addition of our CTO, James Wilson, implemented a hiring strategy in Australia we’re working to mimic in the US: hiring an engineer a week over the course of six months. We’re looking at growing other departments as well, including customer success,” Buchanan said.
New hires at Rokt will get to work on launching new markets around the globe, he added, the most recent being Japan and Spain.
Rokt surpassed $100 million in revenue this year. Its clients include Live Nation, Staples, Groupon, GoDaddy, Expedia and Wells Fargo. Its total funding sits at $82 million.