It’s hard to think of a city more iconic than New York City. Ask anyone what comes to mind when they think of the Big Apple, and you’ll hear many of the same answers: the lights of Times Square, the iconic Statue of Liberty, the famous arts culture, and that gorgeous skyline. There’s a reason why over 200,000 people move to the city each year — as an example of branding, New York City might be one of the most successful out there.
Among the many things that make New York City so special are its high-powered companies. Most companies looking to achieve global fame want to establish some kind of presence in NYC, but anyone looking to put roots down in the city will face some stiff competition. Brand image is everything, and luckily there’s a lot of branding agencies and marketing experts to choose from within the city limits. Brand development is a make-or-break tool for any company, so hiring a branding agency whose sole focus is on building your industry presence to be the best it can be can take enterprises to the highest levels. Check out these branding agencies in NYC that can make your company a household name.
Branding Agencies in NYC To Know
- Ogilvy
- RAPP
- Zeta Global
- Xandr
- BORN Group
- Authentic Brands Group
- UM Worldwide
- Razorfish
Founded: 1948
What they do: Ogilvy guides brands in focusing and fine-tuning their vision, providing expertise on brand image development that helps their clients craft more impactful presences in their markets. Working with past clients like Michelin, Coca Cola, Dove and Burger King, Ogilvy has a proven track record of helping companies reach success, offering design, PR development, customer engagement strategy and a range of other branding services.
Founded: 1965
What they do: RAPP delivers customer-focused branding services to companies in all industries, helping brands stay on top of changing trends and customer attitudes to continually maintain a strong brand presence in their niches. They deliver CRM, digital, social and other targeted services to their clients, helping encourage brands take tools like audience definition, SEO, influencer partnerships and other options into their hands.
Founded: 2007
What they do: Zeta Global's team combines marketing expertise with AI technology to help brands understand their customers' behavior and fine-tune their imaging to meet those needs. Founders David A Steinberg and John Sculley set out with the mission to bring data to marketing, and since their founding they've grown to become the owners of some of the marketing world's largest datasets and most powerful AI technology.
Founded: 2018
What they do: Xandr's expertise is built on over 100 years of marketing collaborations with some of the biggest companies in the world. Today they deliver a platform built with analytics visibility, digital media content and multichannel distribution capabilities to help brands hone their image and meet their objectives. Xandr manages a global presence from their Rockefeller Plaza offices, with dozens of locations throughout France, the U.K., Australia, Japan and other countries.
Founded: 2011
What they do: BORN Group delivers marketing and branding solutions on a global scale to companies in the B2B and B2C markets. The agency helps brands integrate relevant technologies and creative strategies into their overall approach to reach success. BORN Group partners with some of the biggest names in retail, fashion and technology, with clients ranging from Red Bull to Ferragamo.
Founded: 2010
What they do: Authentic Brands Group is primarily a brand development and marketing group, helping their portfolio of global brands develop their long term impacts and successes by providing them with marketing tools for impact both online and offline. Based out of Times Square, Authentic Brands Group delivers services to brands all over the world, and generates roughly $12 billion in income from their partner brands every year.
Founded: 2009
What they do: UM Worldwide is a creative media agency that blends tech solutions with creative, art-directed content to brands looking to level up their branding strategies. Their team of nearly 5,000 strategists deliver marketing content and solutions to a global client base, working with brands like Sony and CVS Health to help them maintain their stature and bring in new loyal customers.
Founded: 1995
What they do: Razorfish helps companies discover the personalities and needs of the customers represented in their raw data, offering technology-powered branding strategies that help brands tailor their initiatives and image to their unique fanbases. Their multi-tiered approach covers brand storytelling, UX design, data implementation, marketing engagement, and e-commerce optimization, all in order to ensure client success at all levels.
Founded: 1982
What they do: MRM's team leverages technologies like data science and smart analytics as a part of their branding service suite, helping their client brands take advantage of the latest tools to strengthen their image and reach as many customers as possible. Their four pronged service structure supports brands through strategizing, engineering, creative development and technology adoption stages, offering everything from CRM strategy to communications design.
Founded: 1992
What they do: MKTG works with companies in the retail, entertainment, and hospitality industries to deliver targeting branding and advertising strategies for both B2B and B2C operations. They offer services such as experience design, identity development, animations services and others to leading companies and organizations like Smirnoff, Bulgari, and the NHL. Headquartered in SoHo, MKTG maintains a global footprint with additional offices in 19 countries.
Founded: 1917
What they do: Grey is a marketing and branding company with over 100 years of experience in helping brands reach fame status, delivering data informed strategizing solutions and impactful content services designed to build brand awareness and visibility. Some of their biggest clients include Google and Volvo, and their team of over 2,500 employees all bring their own unique experience in branding to deliver measurable results.
Founded: 2019
What they do: Acoustic offers a number of marketing and branding related tools to clients across the country and the globe, including automated technology to remove time-hoarding, repetitive tasks. Their tech and marketing teams help enterprises take charge of the experience they deliver to their clients, providing them with customer experience analytics, content management tools, mobile marketing capabilities and brand personalization powers.
Founded: 1989
What they do: As the third largest media agency in the United States, Horizon Media provides a comprehensive suite of brand strategizing and activation services across all available channels. The agency helps enterprises take control over their analytics insights and customer data to craft a more targeted approach to marketing. Horizon Media's marketing services have been recognized for several awards and honors, including accolades from MediaPost, Adweek and AdAge.
Founded: 2014
What they do: Outfront Media is making their mark in the branding space by offering a unique, integrated tech platform with which companies can hone their brand image, outline their messaging, and deliver better customer experiences. Their technologies help brands gain insight into location based data and detailed engagement reports, and they provide tools for brands to tailor their image based on the data they investigate.
