NLX Raises $4.6M for AI-Powered Virtual Assistant Technology

The NYC startup helps airlines, hotels and other companies automate personalized voice and chat conversations.

Written by Jeff Rumage
Published on Jan. 09, 2023
NLX Raises $4.6M for AI-Powered Virtual Assistant Technology
The NLX team
Pictured from left are NLX team members Brian Dawson, chief strategy and growth officer; Ellie Ransom, director of business operations; Fadi Baaklini, former director of product management; and Andrei Papancea, CEO, chief product officer and co-founder. | Photo: NLX

There’s nothing more frustrating than calling a company only to be put on hold or having to explain your issue to multiple customer service representatives.

That’s why NYC startup NLX has developed an artificial intelligence-powered solution that helps airlines, hotels and other companies automate personalized voice and chat conversations. The platform integrates with a company’s existing systems to automatically pull up a customer’s account and help guide them through a self-service customer support process.

NLX plans to grow its presence and optimize its product with an additional $4.6 million in funding. The Series Seed II funding, which was announced on Monday, comes one year after the startup announced a $5 million seed round, bringing its total funding to $9.6 million. The Series Seed II round was led by IAG Capital Partners with participation from JetBlue Ventures and Flying Fish Partners.

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Since its first seed round, NLX has “significantly increased” its adoption by enterprise, Fortune 200 and mid-sized companies. NLX charges companies based on their usage, which allows businesses to scale their automation services without paying for a full subscription product.

“In an age of increasing digital interactions with customers, many companies are upgrading their customer service technology, including their contact centers, to improve large-scale internal and external communication and improve customer self-service through automation,” Andrei Papancea, company’s CEO, co-founder and chief product officer, said in a statement. “NLX helps brands drive their customer conversations to be engaging, personalized self-service experiences.”

NLX is actively hiring for a senior software engineer and senior data architect.

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