Adtech company Smartly announced the launch of Intelligence Pro, an offering designed to help marketers to make more informed decisions across the campaign lifecycle. Smartly leverages AI-powered technology and combines creative and media capabilities to produce image and video assets, as well as help brands scale campaigns across multiple channels.
The Intelligence Pro offering combines four capabilities within Smartly’s platform. It’s Reach Planner tool supports more informed planning by comparing media scenarios and forecasting reach ahead of campaign launch; Headroom Analysis helps find opportunities for investing in growth areas; Benchmarks provides context from relevant industry, region, platform and objective data; and INCRMNTAL Connect provides an incrementality-based view of media contribution.
“Marketing teams are inundated with data, but the challenge is identifying what signals are useful and turning them into a decision they can act on,” Maxwell Tang, Smartly’s CPO, said in a statement. “Intelligence Pro brings forecasting, market context and state-of-the-art incrementality signals together to help marketers assess where to invest and what their media is contributing. As AI accelerates campaign execution, the quality of each decision matters more.”
