E-Commerce Company Rokt Reaches $3.5B Valuation With Secondary Share Sale

Rokt also announced it's enhancing its customer experience solutions through a merger with customer data platform mParticle.

Written by Rose Velazquez
Published on Jan. 16, 2025
Image: Shutterstock
Image: Shutterstock

Rokt announced a secondary share sale totaling $335 million, which puts the e-commerce company’s valuation at $3.5 billion. Participating investors included Tiger Global Management, Square Peg, Barrenjoey, SecondQuarter and multiple Rokt board members, according to a news release.

The news coincides with Rokt’s $300 million investment in customer data platform mParticle, which will merge with Rokt to help brands deliver relevant, data-informed customer experiences. 

“This merger will enable us to bring significant performance lift to all of our clients. We’re thrilled to join forces with the mParticle team to accelerate bringing our vision to life, enabling everyone to unlock the moments that matter most,” Rokt CEO and co-founder Bruce Buchanan said in the statement.

Andrew Katz will serve as Rokt chief technology officer while Michael Katz remains mParticle CEO and Jason Lynn continues as mParticle chief product officer, though they’ll join Rokt’s executive team as well. 

Anita Sands, an investor and advisor who serves on boards for several public and private companies, has also been appointed to Rokt’s board of directors.

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