Week in review: Via launches carpools to the airport, Taboola acquires ConvertMedia and more

Written by Wellesley Daniels
Published on Jul. 28, 2016
Week in review: Via launches carpools to the airport, Taboola acquires ConvertMedia and more

Your ride to the airport just got a whole lot cheaper

The story:

The NYC ridesharing app Via will start offering carpooling trips to JFK and LaGuardia. 

What you’ll save:

You can expect to save between $12 and $17 for a trip to JFK, and a whopping $15 to $25 to LaGuardia, compared to yellow taxis. [Crain's]


Taboola boosts video streaming capabilities with its latest acquisition

The story:

Content creator Taboola bought the video advertising company ConvertMedia.

What it means:

Taboola, a platform that helps publishers promote branded content via its data and personalization engine, will now be able to feature native videos in its articles, creating a more seamless viewing experience. [Crain's]


There’s a new matchmaker for the medical industry in town

The story:

Kevin Ryan’s new healthcare startup just landed another $4 million, valuing it at nearly $20 million.

What does it do?

Nomad is a marketplace for short-term clinical work, through which medical facilities and doctors can message and contract with each other directly. [Recode]


Fundings of the week

Transfix, $22 million

Investors: New Enterprise Associates (NEA), Canvas Ventures, Lerer Hippeau Ventures and Corigin Ventures.

Otherwise known as the “Uber for trucks,” Transfix created an online marketplace that matches shipments with available trucks, using algorithms matching freight with trucks based on location to reduce the number of “empty miles” driven by truckers. [Built In NYC]

B12, $12.4 million

Investors: General Catalyst Partners, Breyer Capital, Founder Collective and SV Angel.

B12 combines human and artificial intelligence to streamline the entire web design process, creating self-optimizing products that boast a high-touch experience at unprecedented speeds and prices. [PeHub]

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