Female-founded Rent the Runway provides customers with a dynamic living closet that they can rent and return as needed, connecting millions of women across the U.S. with fashion options from more than 450 top designers. And there’s a lot of tech behind it. We spoke to Rent the Runway’s tech leadership to learn more about how smart software decisions have made easy fashion rentals a reality for millions of customers.
“We wanted to build something that was engaging and made the process of finding a home fun, yet familiar,” Casa Blanca co-founder and CEO Hannah Bomze told Built In.
