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Fresh local stories and exciting companies.

Built In Staff Built In Staff
Published on April 10, 2025

Healthtech Platform Noom Appoints New CEO

Joining Noom is Geoff Cook, an entrepreneur with an extensive tech background and experience leading global teams.

Kelly O'Halloran Kelly O'Halloran
Updated on April 10, 2025

How Bluecore's product team is using messaging to enhance the e-commerce experience

Bluecore’s product is a like a magical tool kit built for marketing teams. We connected with three members from Bluecore to learn more about these releases and the role they play as the company proceeds to optimize machine learning for marketing. 

Brand Studio Logo
Updated on April 10, 2025

The QA Best Practices These 5 NYC Tech Leaders Swear By

In the realm of quality assurance, there’s no one set process: Each company — and each QA team — has its own set of requirements and it ultimately depends on the product at hand. However, there are a few noteworthy similarities across companies and teams, such as communication and documentation. Built In NYC recently caught up with Griffin, Rogers, Edwards, Hung and Duggan to dig deeper into their respective QA processes and how it helps them better service their customers. 

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Updated on April 10, 2025

Fixing the Leak: How Companies Can Support and Empower Women in Tech

These NYC tech companies are helping women achieve gender parity in leadership roles.

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Updated on April 10, 2025

NYC's unicorns share the coding languages they hire for

We caught up with some of New York City’s unicorn club members to find more about the technology behind their platforms and the coding languages they’re often looking for in talent.

Jeff Link Jeff Link
Updated on April 10, 2025

Design Maturity Isn't About Pixels. It's About Culture.

Industry leaders are proving that design isn’t just for designers anymore.

Updated on April 10, 2025

The WW mobile team is changing the way we think about wellness — one wireframe at a time

We caught up with the WW engineering team in their gorgeous NYC digs to learn more about the WW product and the folks pushing it forward.  

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