In 2014, three out of the four people working at Hyperscience were founders. For a small, tight-knit staff, writing down the culture and the company’s values weren’t necessary. That shared understanding and work culture served the team well — for a time. The company’s machine learning solution to document processing was taking off, and the company was continuously doubling in size. But, eventually, Brodsky saw some of what he loved about his company culture begin to, as he put it, “dim.”
In an increasingly digital world inundated with content, social networks are battling to stand out against the noise. Video has emerged as a medium that works, with major players like Facebook and Twitter dipping its toes into live streaming.