AB InBev
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Food
Leads global communications intelligence by developing media, social, reputation, and public opinion measurement frameworks. Monitors earned media and cultural trends, analyzes sentiment and narratives, establishes reporting standards and benchmarks, and translates data into actionable recommendations for Communications and Marketing teams. The role also optimizes measurement tools, strengthens governance, and partners with global cross-functional teams and external agencies.
Food
Owns global commercial performance reporting, volume forecasting, market share analysis, and performance management across AB InBev. Develops standardized reporting, analytical methodologies, and executive-ready insights to identify risks, opportunities, and business drivers. Partners with Commercial, Finance, Revenue Management, and regional teams to improve data quality and decision-making. Leads forecasting enhancements, performance decomposition, automation, visualization, and strategic analyses for senior leadership.
Food
Monitor social media, digital analytics, cultural trends, category developments, and PR performance to generate actionable insights for global beer brand marketing. The role delivers data storytelling, competitive benchmarking, campaign measurement, tool optimization, and executive-level reporting while collaborating with strategy, creative, brand, and external agency teams.
Food
Builds and scales AB InBev’s global influencer marketing capabilities through governance, technology, measurement, training, and market adoption. Serves as the internal subject matter expert on creators and influencer trends, develops frameworks and playbooks, manages platform and agency partnerships, establishes measurement standards, and translates emerging ecosystem developments into actionable recommendations. Partners with Brand, Legal, Compliance, Martech, Analytics, Communications, and local market teams.
Food
Leads global social project delivery across Corona, Budweiser, Michelob ULTRA, and Stella Artois. Manages integrated roadmaps, timelines, dependencies, risks, resource allocation, stakeholder coordination, operating cadence, and delivery governance. The role develops scalable project management standards and workflows while coordinating Strategy, Production, Creative, Brand, Operations, and regional teams to execute global social and marketing initiatives consistently and efficiently.
Food
Lead global brand campaign execution, media strategy, and creative development while managing agency partners and ensuring quality across communications outputs.
