Teams at AB InBev

Leads global communications intelligence by developing media, social, reputation, and public opinion measurement frameworks. Monitors earned media and cultural trends, analyzes sentiment and narratives, establishes reporting standards and benchmarks, and translates data into actionable recommendations for Communications and Marketing teams. The role also optimizes measurement tools, strengthens governance, and partners with global cross-functional teams and external agencies.

Owns global commercial performance reporting, volume forecasting, market share analysis, and performance management across AB InBev. Develops standardized reporting, analytical methodologies, and executive-ready insights to identify risks, opportunities, and business drivers. Partners with Commercial, Finance, Revenue Management, and regional teams to improve data quality and decision-making. Leads forecasting enhancements, performance decomposition, automation, visualization, and strategic analyses for senior leadership.

Monitor social media, digital analytics, cultural trends, category developments, and PR performance to generate actionable insights for global beer brand marketing. The role delivers data storytelling, competitive benchmarking, campaign measurement, tool optimization, and executive-level reporting while collaborating with strategy, creative, brand, and external agency teams.