Content Marketing Specialist
Greater NYC Area
2 days ago
Manage and contribute to the development of creative content for marketing, product, and advertising programs.
- Ensure that the overall content execution across all channels is as effective as possible.
- Have a deep understanding of Abacus’ buyers at every stage in the lead funnel.
- Work closely with the marketing team to create compelling content that engages and converts audiences throughout the funnel, from marketplace awareness to brand relationship to customer.
- Write copy as assigned for Abacus’ websites, webinars and presentation decks, printed collateral, eBooks, thought leadership article placements, event collateral, blogs, press releases, and more.