Jobs at Acxiom

Business Analyst supporting development of an agentic AI-powered marketing workflow tool. Translates marketing operations needs into requirements, user stories, acceptance criteria, UAT plans, and sprint-ready backlog items. Partners with Product, Technology, Marketing, Risk, Legal, and Finance stakeholders; supports Agile delivery, defect resolution, workflow migration, change management, training, and user adoption. Requires strong analytical, documentation, stakeholder management, and AI/LLM literacy in a regulated or complex industry.

Leads affiliate marketing strategy, partner management, channel optimization, and cross-functional customer acquisition initiatives. Manages affiliate networks, publishers, agencies, onboarding, performance reviews, tracking, attribution, reporting, and compliance. Coordinates Marketing, Product, Analytics, Legal, Risk, Compliance, Operations, and Technology teams while defining project plans, resolving issues, analyzing performance, and presenting recommendations to senior leadership.

Support health vertical strategy by connecting client needs to Acxiom's data, identity, and solution capabilities. Research opportunities, build business cases, support pursuits and client engagements, ensure HIPAA-compliant marketing uses, and collaborate with product, delivery, legal, and sales teams.

Support agency partnerships through outbound prospecting, lead generation, and sales enablement. Identify and engage prospects, assist pipeline development, analyze data, manage partner communications, and collaborate cross-functionally using Sellercrowd, Apollo, Excel, and Monday.

Advise clients and agencies on Acxiom third-party audience strategy, manage end-to-end audience delivery and troubleshooting, coordinate cross-functional execution, validate audience specs, analyze campaign performance, and create operational playbooks to drive activation and measurable results.

Owns end-to-end RFI/RFP response process for consumer industries (retail, QSR, sports); maintains reusable content repositories; develops industry positioning, messaging, and sales materials; coordinates cross-functional input; tracks outcomes and evolves strategy; supports upsell and thought leadership as role grows into broader industry strategy.

Lead consumer industry strategy and solution consulting across retail, QSR, and sports. Uncover client business issues, define high-level requirements, align Acxiom capabilities, build business cases and ROI narratives, support named accounts and agency relationships, partner with product and delivery to ensure feasible solutions, and deliver executive-level presentations and client engagement support.

Lead industry strategy and growth for financial services and insurance verticals. Set direction for teams, ensure compliant use of data, partner with sales to prioritize accounts and drive revenue, translate regulatory requirements into actionable solutions, shape proposals/pricing, inform product roadmap, and represent Acxiom in executive client forums.

Lead industry strategy for auto and travel verticals, align Acxiom data and identity capabilities to client and agency needs, drive solution-selling, build business cases, support pursuits and delivery, and present executive-level ROI narratives.