AfterShip Benefits Overview

Build and scale AfterShip's vertical marketing program: define quarterly priority verticals, run integrated ABM campaigns (paid, content, lifecycle, events), partner with sales to co-own pipeline, develop vertical assets, and report sourced/influenced pipeline to the VP of Marketing.

Own and scale paid media across Google Search, LinkedIn, paid social, and retargeting. Manage audience targeting, creative and bidding tests, budget allocation, and measurement. Optimize campaigns to drive demos, MQLs, and pipeline, ensure attribution and UTM hygiene, and collaborate with Marketing Ops, Content, Brand, and Sales to grow paid acquisition ROI.

Lead and scale a global HRBP function, partnering with the VP People and executives on organizational design, workforce planning, leadership effectiveness, succession planning, and talent investment. Manage and coach North American HRBPs and provide functional leadership across China and India, build consistent frameworks, and ensure People is a strategic business partner.