Teams at amika

Leads the global Creative Operations operating model, digital transformation, capacity planning, resource strategy, governance, financial visibility, and organizational development. Builds scalable systems across project management, production, asset management, approvals, reporting, and workflow. Partners with executive leadership and cross-functional teams to anticipate organizational needs, improve creative delivery, optimize investment, and guide transformation as the company scales globally.

Support the influencer team by managing the brand ambassador program (TYB), creator seeding, outreach, gifting, and affiliate payments. Handle mailers, product sendouts, order fulfillment, invoice submission, and monthly KPI reporting. Build and nurture creator relationships, monitor influencer trends, and collaborate with social, paid media, brand marketing, ecomm, and creative teams to grow community and retention.

Leads end-to-end go-to-market planning for product launches, seasonal moments, and brand collaborations. Develops campaign strategies, creative briefs, messaging, and toolkits across paid, social, PR, influencer, retail, professional, and DTC channels. Coordinates cross-functional timelines, meetings, retailer activations, and stylist-facing initiatives. Monitors campaign KPIs, leads post-launch recaps, and applies performance insights to improve future launches.