Apple Bank For Savings Benefits Overview

Develops and executes content strategy across digital and traditional marketing channels for a regulated financial services organization. Responsibilities include creating marketing content, refining messaging frameworks, managing a content library, coordinating agencies and vendors, supporting budgets, leveraging AI-enabled tools, and analyzing performance metrics. The role ensures content is compliant, on-brand, and aligned with acquisition, engagement, and business objectives while influencing stakeholders and mentoring team members.

Lead visual design across digital, print, and branch channels; develop on-brand campaigns, motion graphics, and branch materials; establish and maintain brand guidelines; manage multiple projects, collaborate with stakeholders and agencies, mentor junior designers, and optimize workflows.