Investor Backing & Capital Strength:
A $100M minority investment from Blackstone Growth announced in January 2026, corroborated by multiple credible sources and reported as a step-up in valuation, signals robust external capital support. The involvement of a late-stage growth investor is presented as a typical marker of expansion.
Strong Hiring & Retention:
Public postings through late 2025–early 2026 show active recruiting for senior roles in data science and media services, indicating investment in delivery capacity and go-to-market. Headcount trajectory and senior hires through 2026 are noted as often leading topline by a few quarters.
Market Expansion:
An enterprise client roster and broadened channel mix (social, CTV/streaming, web, direct mail, SMS) are described as consistent with moving up-market and expanding product surface area. These commercialization signals align with scaling sales and delivery.
