Teams at Association of National Advertisers

Lead the ANA’s social media strategy and day-to-day presence across major platforms. Responsibilities include content planning, writing, editing, publishing, brand management, audience engagement, campaign measurement, reporting, optimization, and coordination with internal teams, agencies, designers, and executives. The role connects organic social performance to membership growth, event registrations, audience engagement, and broader business goals while using analytics, audience insights, and emerging technologies to improve results.

Design and develop interactive, SCORM-compliant eLearning courses (primarily using Storyline 360 and Rise), create storyboards/scripts, produce and edit multimedia and video, perform QA and LMS publishing, liaise with SMEs, maintain course pipelines and documentation, and provide member/LMS support.

Lead global implementation of the ANA Global CMO Growth Council agenda by managing complex leadership programs, engaging CMOs and stakeholders, creating project plans and communications, measuring progress, and delivering virtual and in-person experiences. Collaborate across internal teams and external partners to drive strategic initiatives that advance industry growth and marketer leadership.