Teams at athenahealth

Lead an 11-person sales organization to drive bookings, revenue, pipeline generation, and account growth for athenaFlex healthcare SaaS products. Develop sales strategy, collaborate with Product/Marketing/Customer Success, manage forecasting and performance, optimize processes, coach the team, and use AI tools to improve productivity and decision-making.

Lead full-funnel content strategy for lifecycle emails, paid media, web pages, and webinars. Design email nurture sequences, messaging frameworks, and CTA architecture. Manage freelance writers and budgets, collaborate with demand gen, marketing ops, web production, and creative teams, and analyze content performance to optimize SEO, UX, and conversion rates.

Lead product marketing for an interoperability platform and partner ecosystem: craft positioning and messaging, drive partner and product launches, enable commercial teams, perform competitive analysis, and coordinate cross-functional launch execution to grow partnerships and platform value.