Teams at Babbel

Leads global CRM revenue expansion strategy across email, push, and in-app channels, focusing on upsell, cross-sell, win-back, retention, and customer lifetime value. Owns campaign journeys, calendars, launches, segmentation, testing, performance analysis, and continuous optimization. Partners with creative, product, and international teams to develop regionally tailored campaigns and improve conversions, repeat purchases, and churn reduction.