Teams at Better Collective

Produce and edit long-form and podcast content into engaging short-form clips for social platforms; create custom segments and VOD; optimize assets for syndication and discovery; design thumbnails and visual graphics to boost engagement and CTR; collaborate with cross-functional teams to distribute betting-focused video content.

Edit and format sports betting content for partner sites, manage content calendars and external contributors, ensure SEO and affiliate/subscription optimization, liaise with partner editors, and proactively pitch audience-focused content.

Drive partner product integrations and syndication by turning partnership strategy into product backlogs, leading cross-functional delivery, running A/B tests, and using analytics to optimize engagement, retention, and conversion. Coordinate engineering, design, analytics, growth, editorial, and revenue stakeholders and report performance to senior management.