Teams at Bloomingdale's

Supports the Director of Special Events with event administration, vendor presentations, marketing coordination, calendars, communications, recaps, budgets, ROI tracking, vendor setup, Eventbrite management, and sales reporting. The role coordinates cross-functional teams, supports local and national events, maintains event resources, and occasionally assists with in-store event execution.

Manages seasonal content strategy and planning across marketing channels, translating business, merchant, and brand priorities into content programs, briefs, calendars, and creative deliverables. Coordinates Account Management, Creative, Copy, Merchandising, SEO, Fashion Office, Production, and Finance teams; oversees asset revisions, approvals, governance, timelines, and channel utilization. Evaluates content effectiveness and identifies opportunities to improve asset efficiency, reduce duplication, and maximize creative impact.

Leads visual direction and design for digital, print, seasonal, promotional, email, and editorial campaigns. Develops brand standards, directs photoshoots, manages freelance creative talent, and ensures cohesive storytelling across channels. Partners cross-functionally to translate business strategy into compelling creative, optimize communications, and keep the brand’s visual identity current through design, cultural, and marketing trends.