Teams at BluZinc

Lead D2C marketing for an eLearning/SaaS company to drive customer acquisition, scale revenue, and improve the full customer journey. Own performance media, paid search, direct response, email, video and sales copy strategy; build and coach a small high-performance marketing and sales team; align marketing with operations, coaching, events, technology, analytics, sales, and customer success to sustain profitable growth.

Lead client engagements for bank launches, transformations and complex change programs in wealth and asset management. Provide product and functional expertise across front office, operations, technology, risk and compliance. Drive business development, lead teams, deliver concise client reports, manage stakeholders, and implement program management, process improvement and business re-engineering initiatives.

Owner of end-to-end customer acquisition for a premium $5,000+ 12-week D2C online MBA-level program. Design and execute full-funnel paid acquisition (Meta, Google, YouTube, LinkedIn), build direct-response assets (ads, landing pages, VSLs, webinars, email), optimize CPL/CAC/LTV, run rapid experiments on offers/pricing/messaging, and build email CRM lifecycle flows. Collaborate with founders, content, and partnerships to scale global cohorts.